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New Products & Innovations
In this month’s issue, we look at “Innovation & Churn” – modeling the inflow of new products & innovations into a category, and the outflow of products churning out or exiting the space. Read this issue to discover what traits new items entering categories like Cookies, Candy, Chips, Pretzels, Snacks, and more have in common!
IN THIS EBOOK YOU’LL LEARN ABOUT:
- What categories innovate the most.
- What do new products have in common.
- What traits do discontinued products share.
9 of the 10 Innovative Categories Also Experience The Highest Churn
Many of the categories with the highest churn also have the most innovation. This speaks to the nature of these high-velocity categories & their heavily trafficked grocery aisles; retailers must make space for newcomers and kick out slow-turning SKUs to remain competitive.