This case study demonstrates how SPINS Amazon Channel Management empowered Bluebonnet to enhance its product development strategies. Bluebonnet, a globally recognized supplement brand, had traditionally depended on its CRM to gain insights into shifting customer preferences. Nevertheless, with the rapid growth of eCommerce and the evolving behavior of shoppers, the company’s R&D team found it imperative to access real-time, impartial, and extensive sales intelligence to integrate into their scientific research for shaping product development strategies.
Through this case study, learn how Amazon Market Measurement enabled Bluebonnet to:
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