Market Share refers to the percentage of total sales in a specific product category or market that is held by a particular brand or company. It is calculated by dividing a brand’s total sales by the total sales of the entire market, then multiplying by 100 to express it as a percentage. Market share is a key indicator of a company’s competitive position.
Smaller companies don’t tend to monitor their market share change, but larger companies do. In large categories like chips or soda, one point of market share can be worth tens of millions of dollars.
No related terms found.