SPINS and Innit Join Forces to Enable Personalized Cooking And Recipe Driven E-commerce Experience for Grocery Retailers

June 18, 2020
by SPINS Marketing

CHICAGO, IL AND REDWOOD CITY, CA – June 18, 2020 – SPINS®, a leading wellness-focused market analytics, product intelligence data, and technology solutions provider in the U.S., and Innit®, a leading food tech innovator, have teamed up to launch a powerful product attribute and nutrition driven e-commerce experience connecting shopping experience to cooking and home kitchens. This partnership connects retailers and brands to shopper’s kitchens by enabling recipe and nutrition-driven shopping, personalized e-commerce, better product recommendations, and step-by-step cooking assistance, powered by SPINS Product Intelligence Health and Wellness data and attributes and the Innit platform.

Online grocery sales are expected to surge about 40% this year, according to the Coresight Research U.S. Online Grocery Survey 2020. Retailers are looking for new options to streamline the consumer journey for e-commerce, which can be time-consuming and frustrating for shoppers as they search through thousands of products to create a meal plan.

SPINS Product Intelligence Data and algorithms evaluate products for their relevance to lifestyle diets, health and wellness choices, allergens, and the presence of desired or avoided ingredients, and Innit’s algorithms and consumer experience technology, developed with leading scientists, deliver personalized nutrition advice enabling consumers to rapidly select the products that match their diet, allergies, and preferences. Products and meals can be suggested based on profile and shopping history, and retailers maintain full control to promote preferred brands and deals. The Innit Platform creates a customized shopping and cooking experience for every shopper, while SPINS’ Product Intelligence provides rich attributes for each product to enable the perfect match.

“Consumers are not only ordering groceries online in unprecedented volume but are spending more time in the kitchen preparing meals. The struggle is not only to find products that match shoppers’ lifestyle, diet, wellness, and preferences needs but also the ability to connect recipes to shopping lists and product choices to create meal plans and successfully cook meals every day,” said Tony Olson, owner and CEO of SPINS. “Together, SPINS and Innit enable any retail partner to deliver rich, personalized shopping experiences, creating greater levels of engagement and loyalty by assisting shoppers throughout the entire food journey. During these unprecedented times, SPINS is committed to aggressively investing in new technologies and partnerships like Innit that are driving measurable sales growth and improved consumer experiences.”

By partnering with Innit, SPINS brings innovation and deep personalization to online shopping experiences, allowing the lifestyle and dietary preferences of each shopper to be translated into actionable product and meal transactions that simplify the shopping experience.

“There’s a huge opportunity to redefine and improve the way shoppers fill their baskets, removing friction and better supporting their diets and preferences with personalized assistance,” said Kevin Brown, CEO and co-founder of Innit. “SPINS and Innit are both committed to helping people eat and live better, and we believe personalized e-commerce can make a difference for millions of shoppers.”

SPINS’ comprehensive and well-established data and analytics portfolio is embedded within many retailers and brands, enabling category and assortment management decisions, identifying innovation in the market, and unlocking consumer engagement and communication strategy. SPINS Product intelligence is connecting retailers, brands, and shoppers through the common language, and SPINS is moving aggressively to further invest in driving a variety of solutions to our retailer and brand partners bringing them closer to consumers’ homes.

SPINS is a wellness-focused data technology company and advocate for the Natural and Specialty Products Industry. For the last 20 years, SPINS has been committed to laying the foundation for the next generation of growth, providing dynamic data, actionable insights, and digital activation solutions that contribute to a healthier and more vibrant America. Learn more at www.spins.com.

About Innit

Innit is a food technology innovator that aims to help people eat and live better every day.  Innit works with partners to provide consumers with actionable assistance throughout the meal journey, with solutions like personalized nutrition, shoppable recipes, and guided cooking. Learn more at www.innit.com.



Michael Erwin
Vice President, Communications
[email protected]
312-281-5100 Ext. 863

Elizabeth Freda
[email protected]

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