SPINS Point-of-Sale Data

SPINS uniquely integrates POS data from both conventional mainstream retailers and the natural, organic, and specialty channels. This holistic approach ensures brands receive a singular, comprehensive perspective on consumer purchasing habits across the entire retail spectrum, eliminating data silos and offering a true total market view of product performance and trends.

Our proprietary product attribution system categorizes every product by thousands of unique attributes, transcending traditional category definitions. This unparalleled granularity allows brands to identify precise ingredient trends, understand competitive landscapes, and uncover emerging white space opportunities driven by specific consumer preferences and values, rather than just basic categories.

SPINS POS data empowers brands to uncover precise consumer purchasing patterns, identify category growth drivers, understand regional and demographic preferences, and track the real-world impact of promotions and merchandising strategies. This offers a deep, granular dive into what truly motivates your shoppers, informing product development and marketing efforts.

Yes. SPINS' comprehensive data coverage, combined with our advanced analytics capabilities and proprietary attribution, is specifically designed to help brands detect emerging trends—from novel ingredient preferences to new product attributes and lifestyle-driven choices—across all categories and sales channels. This provides an invaluable early advantage in dynamic markets.

SPINS stands apart through its unique ability to provide a truly holistic market view that seamlessly integrates natural, conventional, and specialty channels. Coupled with our unparalleled product attribute intelligence, we enable brands to not only see what is selling but also understand why consumers are choosing specific products based on their underlying characteristics and preferences. This allows for a deeper, more actionable understanding of consumer behavior.