The industry’s most trusted consumer data—the National Consumer Panel (NCP). Why NCP?
Consistency of SPINS hierarchy. Same view as your POS data.
Clarity of SPINS attributes. Understand consumers through their preferences.
Use SPINS product and consumer preference attributes to dial into the real performance.
Identify your consumer target, and demonstrate the value of your shopper to retailers. Benchmark to category & competitors, and spot opportunities to differentiate.
Manage critical brand health KPIs, and track repeat buyers. See growth drivers across geographies, attributes, and buyer groups.
See where your buyers are shopping. Create joint strategies with a target retailer to capture more buyers e.g. targeting lost shoppers with digital ads or promotions
See how much volume came from new buyers and consumption increases. Identify switching behavior between competitive brands.
Assess the number of buyers purchasing more than twice. Monthly trial & repeat tracking for new products and comparison vs. benchmarks.
Quantify flow of loyal or infrequent buyers.
Identify cross promo opportunities. Demonstrate the value of your basket.
Measure the incremental benefit of products in a portfolio.
Assess the number of buyers that are exclusive to a product. Show the value of exclusive buyers vs competition.
See what other products my shopper is purchasing. Assess cross purchase behavior within your portfolio.
Tailor-made for fast-growing brands who need to:
Gain new clarity with deep category & consumer insights, including:
Built for established brands who need to:
Unleash advanced tools to tackle your most critical growth questions, including:
