What is it?
They include everyday essentials like food, beverages, toiletries, and household goods — products with short shelf lives, high turnover, and relatively moderate margins.
Why is it important?
FMCG categories drive massive retail volume, shape shopper loyalty, and require strong supply chain and marketing strategies since competition is intense and consumer switching costs are low.
What are some examples?
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Ready-to-Drink (RTD) Beverages like bottled water, soda, and coffee.
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Packaged foods like cereal, chips, and frozen meals.
- Personal care items like toothpaste, shampoo, and deodorant.
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Household goods like paper towels, dish soap, and laundry detergent.