Millennials and Gen Z are redefining the CPG industry—driving trends, reshaping the modern kitchen, and discovering products through ever-shifting media channels. In this session, we will dive into SPINS’ latest Pillar report and deliver data-driven insights and actionable strategies to connect with the consumers who will shape the market for years to come.
In this webinar, you’ll learn:
Generated by AI
In the recent webinar, experts gathered to analyze and discuss the purchasing behaviors and preferences of the next generation of consumers, with a specific focus on millennials and Gen Z. These younger demographics are playing a crucial role in reshaping consumer trends, influencing markets with their distinct values and preferences. Scott Dicker initiated the dialogue by discussing the trend of conscious consumption, highlighting how sustainability and ethical considerations are becoming central to the purchasing decisions of these consumers.
Exploring Dietary Preferences and Shopping Behaviors
Connie To presented survey results highlighting a significant inclination among millennials and Gen Z towards specialty diets, with a strong emphasis on high-protein consumption. These generations also show a clear intention to avoid certain ingredients deemed undesirable or harmful. This informed decision-making process is often influenced by a blend of health considerations and ethical concerns. Moreover, the shopping habits of these consumers are evolving; the traditional one-stop shopping experience is increasingly replaced by diverse store visits throughout the week, driven by a desire for variety and quality. Social media has emerged as a crucial platform for discovering new products, illustrating a shift in how these consumers interact with brands and discover new offerings.
Health and Wellness Trends Among Younger Generations
Katie Eilert delved into health and wellness routines, noting younger consumers’ growing interest in vitamins and supplements as part of their daily health regimen. Health concerns like immune support and gut health are prominent across various age groups, though specific concerns and interests vary according to individual life stages. There is also a growing convergence between skincare and nutritional products, with consumers seeking products that offer both aesthetic and health benefits.
Influences and Emerging Consumer Product Trends
Evonne Chan discussed the increasing use of nicotine products among younger consumers and how social dynamics greatly influence these behaviors. Another significant trend is the utilization of AI tools as personal nutrition advisors, which younger consumers are integrating into their daily routines to make informed dietary choices. Nutrient-dense foods rich in fiber and protein are particularly popular, reflecting a broader preference for products that offer enhanced health benefits.
Innovations in Culinary Experiences
Joseph Overall concluded the presentations by examining changes within the culinary space, focusing on the modern kitchen and its evolution towards embracing global flavors and textures. Key culinary elements such as salt, fat, acidity, and heat play essential roles in introducing diverse and innovative culinary experiences. These elements are not only reshaping home cooking but also influencing the broader food industry as they cater to an adventurous palate seeking novel dining experiences.
Interactive Q&A Session and Additional Resources
The webinar concluded with an interactive Q&A session, providing participants with an opportunity to pose questions and seek further clarity on various topics. Discussions ranged from how social media influences product discovery to the growing preference for authentic, real protein sources among health-conscious consumers. This session offered deeper insights into the evolving landscape of consumer preferences and provided valuable takeaways for businesses and marketers alike.
For those interested in exploring these topics further, the organizers have made the webinar slides and a complete recording available. This resource serves as a comprehensive guide to understanding the emerging trends and behaviors that will shape the future consumer market.