A product locator is an essential tool for brands, enabling consumers to discover where their preferred products are available for purchase, whether in-store or online. For CPG companies, it is more than a convenience; it is a strategic resource that enhances customer satisfaction, drives trial, mitigates competitive purchases, and bridges the gap between digital and physical shopping experiences.
Destini’s product locator stands apart by utilizing proprietary SPINS point-of-sale (POS) data, with a focus on Specialty, Natural, and Regional Independent retailers. Additionally, it integrates data from Conventional food, drug, club, and mass channels, providing the most comprehensive coverage in the industry. This expansive approach ensures Destini can meet the needs of brands at every stage of their growth journey, helping optimize product availability, identify areas of demand, and foster lasting customer loyalty in an increasingly competitive marketplace.
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