The National Consumer Panel is the source for SPINS consumer panel data. The NCP is a joint venture between Nielsen and Circana and consists of about 60,000 static-fitting panelists who scan the UPCs of the purchases that they make across all channels. This huge data set can give brands and retailers insights into demographics, household penetration, buy rate, product switching (aka Source of Volume), and more.
SPINS consumer panel data is further enriched with our NaturaLink segmentation, which can help you understand the attitudes and purchase habits of customers relating to natural and organic products.
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