The Green Revolution: Aloe and Green Foods Thrive
It's getting easier being green thanks to growing consumer demand and product development advancements.
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The SPINS-defined natural and specialty body care universe is more than $1.9 billion and grew 17% over the past last year. Our team of experts has researched and coded thousands of body care products within the SPINS Product Library, segmenting them by 17 new and expanded attributes.

The Vitamin, Mineral, Herb, & Supplement (VMHS) industry continues to exhibit robust growth as an increasingly health-conscious American population focuses on health, wellness, and the benefits of preventive/proactive care. Retail sales data supports these trends and shows strong growth across channels and product categories. The industry grew 7.5% to an estimated $32.4 billion in 2012 and has not had a single year of decline in the last decade.
Vitamins & Supplements are a multi-billion dollar business within Natural and Conventional retail channels, with certain segments growing at upwards of 40%. SPINS delves into the data and reviews the leading categories, health concerns and primary ingredients.
Information Resources, Inc. (IRI) and SPINS LLC today announced a partnership to accelerate the growth of the natural and organic products industry by integrating SPINS’ unique natural/organic food segmentation and industry expertise with IRI’s Consumer Network™ household panel to create a powerful new natural/organic segmentation capability that empowers CPG manufacturers to more effectively identify and market to consumers and shoppers in the fast growing natural/organic sector.
SPINS Trends Reports
How does the regular price of an identical set of items compare across channels? To find out, we have selected 30 popular natural and organic grocery items to include in a 'SPINS 30' market basket. We monitor the total cost to see how it changes on an annual and period-to-period basis in each of the channels.
How are natural and organic products faring on a macro level? We take a close look at key unit, price and dollar trends for these products in Natural, Specialty Gourmet and Conventional Grocery supermarkets. We report on and chart the topline trends for the latest thirteen periods.

Over the last two years the sales of probiotic foods and supplements has risen 79% from 1.25 billion in July 2010 to 2.25 billion in July 2012. Information about the benefits of probiotics has become common knowledge amongst most of the health conscious and much of the mainstream community and as a result over the last few years the probiotic food, beverage and supplements categories have seen a strong level growth and product innovation.
Read the full article by our Product Library Manager Kerry Watson and featured in the Natural Products Insider.
Our data is regularly featured in trade publications and in the mainstream media. We've highlighted a handful of the recent articles where SPINS information appears below. For a larger listing and for guidelines on how to cite our data, visit SPINS in the News.
It's getting easier being green thanks to growing consumer demand and product development advancements.
... Read More

Check out the top ingredient trends to watch for this year and find out why they're gaining momentum. Ingredients include saffron, krill oil, flax, B vitamins, natural zero-calorie sweeteners,... Read More
When ground, chia virtually disappears into food, unlike flax, which has a similar nutrient profile but a polarizing fishy flavor. Even chia’s unique texture has become a selling point for... Read More
Check out this fast-moving video featuring MaryJo Marks, UNFI’s retail training and education manager, who digs into eight big trends that emerged from the distributor’s Q4 2012 sales results.... Read More
As of the beginning of February, the cough-cold season had yet to materialize and illness levels were only just beginning to climb. If that’s the case, then an expected illness peak in late... Read More
The natural and organic world has been growing for almost two decades as consumers become increasingly aware of what they are putting into and on their bodies, says Tony Olson, the owner and CEO... Read More
Growing consumer awareness of their own deficiencies, its health benefits, and the emergence of innovative forms are making magnesium the ‘the hottest ingredient in the mineral category’.
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Used in cigarette filters, as a corrosive, pigment and in the manufacture of rubber and concrete, zinc forms like zinc oxide and zinc suphate are also important nutrients for physiological... Read More
In the cutthroat world of entrepreneurship, the recipe for success is often thus: a great product plus a great story plus a great storyteller. This... Read More
Andalou Naturals, premier manufacturer of natural skin care and hair care, has joined forces with the Non-GMO Project to become the first complete personal care brand to achieve Non-GMO Project... Read More