Category Insights
Ignite Spotlight
Knowledge Vault
Industry Connect
Category Insights
Uncover the latest market trends to drive brand strategy, create your data-driven sell story, and get your products on shelf.
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To truly stand out and captivate the attention of potential buyers and partners at any event, it is crucial for CPG brands to leverage performance data and make it front and center.
Explore the potential hazards of rapid expansion and how data-driven insights can assist these brands in making smart expansion decisions.
Retailers are evaluating brands closely as they restock their shelves. These are the 4 data points you need for a successful retail pitch.
The foundation for a successful CPG brand begins by having an understanding of their consumers, competition, and having the right tools.
Learn how to optimize your promotional strategy and achieve greater ROI, from understanding how promotions can shift market share to practical tips for executing successful campaigns and measuring their effectiveness.
Discover essential strategies for pitching your brand effectively in the retail sector, tailored for new entrants and established players alike. Learn how to leverage data analytics, align with retailer goals, and craft compelling pitches to secure shelf space and drive sales growth. Gain insights into navigating retail relationships and optimizing product placement to achieve mutual success with retail buyers and category managers.
Join SPINS experts Kaitlin Morgan and Joanie Merriman as they reveal essential considerations for emerging brands seeking new distribution avenues. Learn four key tips for cultivating successful partnerships and navigating the retail landscape. Gain expert guidance on selecting retail partners that align with your brand identity and uncover strategies for smart distribution in this competitive market.
In this video, we discuss the importance of velocity as a reliable metric to measure a brand's sales growth. Unlike dollar percentage change, velocity is a measure that and can be easily understood and used at both the brand and item level.
In this video, we explore the concept of contribution to growth and how it can be used to demonstrate your brand's impact on a category's success. By summing up all positive absolute dollars and calculating your brand's share, you can show your contribution to the category's growth as a percentage, which serves as a powerful measure of incrementally.
In this video, we explore the concept of contribution to growth and how it can be used to demonstrate your brand's impact on a category's success. By summing up all positive absolute dollars and calculating your brand's share, you can show your contribution to the category's growth as a percentage, which serves as a powerful measure of incrementality.
Discover how to position regional success in your sell story. Highlight areas that have a higher chance of success to appeal to retailers and increase your probability of getting on the shelf.
In this video, we discuss brand versus category comparisons to show how your brand is performing compared to the category or subcategory it belongs to. Learn how to showcase your brand's growth and contribution to the category with a simple yet powerful analysis.
In this video, we introduce the concept of opportunity gaps in your sell story using indicator data. By identifying gaps in a retailer's product mix compared to similar stores, we can determine the potential profits and make a compelling sales pitch, using metrics such as share, attributes, or average item selling.
Learn the importance of seasonality and how analyzing trends and data can help emerging CPG brands. By analyzing sales data, companies can identify trends and patterns to inform product innovation and ensure they are offering the right products at the right time to maximize sales.
Learn how to show retailers the growth potential of your product, even when the category is declining. Take a deep dive into the data with this quick example of how to use attributes to tell a compelling sell story.
Discover essential strategies for pitching your brand effectively in the retail sector, tailored for new entrants and established players alike. Learn how to leverage data analytics, align with retailer goals, and craft compelling pitches to secure shelf space and drive sales growth. Gain insights into navigating retail relationships and optimizing product placement to achieve mutual success with retail buyers and category managers.
Join SPINS experts Kaitlin Morgan and Joanie Merriman as they reveal essential considerations for emerging brands seeking new distribution avenues. Learn four key tips for cultivating successful partnerships and navigating the retail landscape. Gain expert guidance on selecting retail partners that align with your brand identity and uncover strategies for smart distribution in this competitive market.
In this video, we explore the concept of contribution to growth and how it can be used to demonstrate your brand's impact on a category's success. By summing up all positive absolute dollars and calculating your brand's share, you can show your contribution to the category's growth as a percentage, which serves as a powerful measure of incrementally.
In this video, we explore the concept of contribution to growth and how it can be used to demonstrate your brand's impact on a category's success. By summing up all positive absolute dollars and calculating your brand's share, you can show your contribution to the category's growth as a percentage, which serves as a powerful measure of incrementality.
In this video, we introduce the concept of opportunity gaps in your sell story using indicator data. By identifying gaps in a retailer's product mix compared to similar stores, we can determine the potential profits and make a compelling sales pitch, using metrics such as share, attributes, or average item selling.
Ignite Spotlight
Track the latest trend reports, webinars, and thought leadership from SPINS experts.
Join industry leaders from Belgian Boys and MUSH as we explore the rise of fresh snacking. Discover how refrigerated snacks are reshaping convenience, driven by health-conscious consumers and innovative food trends.
Learn how to use analytics to craft compelling sell stories, optimize retail strategies, and secure long-term success in the evolving retail landscape.
Explore the latest trends and innovations in the beverage industry, focusing on growth drivers, functional beverages, and evolving consumer preferences. Learn how categories like ready-to-drink protein, diet sodas, and nonalcoholic alternatives are reshaping the market and meeting modern consumer needs.
Discover the latest trends in the active nutrition market—from protein and hydration supplements to functional beverages, anti-aging ingredients, and personalized health tech. Explore how consumer behavior is reshaping the future of sports nutrition and wellness products.
Join us as we recap the State of The Industries: Natural Products, Supplements, and Beverages. We’ll dive into how the industry is performing, what is driving it forward, what ingredients are trending, and what consumers are looking for. All of this and more was covered at Expo West during our sessions – but if you missed them, here’s your chance to catch up!
Expo West 2025 highlighted the latest in health and wellness, from modern kitchen innovations and clean functional beverages to redefined indulgence and kid-friendly products. Discover how enduring trends like protein, gut health, and global flavors are shaping the future of food—and what it means for your everyday choices.
Learn how to elevate your trade show strategy with data. Discover actionable tips for crafting compelling pitches, leveraging alternative data sources, and making meaningful connections with retailers, investors, and brokers. Perfect for emerging brands ready to stand out at Expo West and beyond!
Discover the top trends and must-see brands at Natural Products Expo West 2025! Our guide features the latest in healthspan, sustainability, and functional ingredients, plus a convention center map and 100+ innovative exhibitors.
Preparing for Expo West? Discover free resources from SPINS to help emerging CPG brands stand out, identify the right buyers, and craft a compelling sell story. Learn how the Retailer Audit and SPINS Ignite can empower your brand with data-driven insights and actionable strategies for success.
Discover the top CPG trends shaping 2025, from natural industry growth and retail innovations to emerging functional ingredients and evolving consumer preferences. Download the report now for actionable insights into the future of the CPG market!
Learn how to craft a compelling sell story, make data-driven decisions, and leave a lasting impression on buyers at Expo West. Don't miss out on maximizing your visibility and connections at the year's biggest natural products event. Visit us at booths #411 and #N1803 or schedule a 1:1 meeting to elevate your Expo experience!
Discover the power of brand collaborations and how they can take your business to the next level. Learn how to leverage partnerships for growth and success.
Discover how GLP-1 revolutionized the CPG industry in 2024. Explore the impact of GLP-1 receptor agonists on weight management and consumer behavior.
Explore the transformative trends shaping the consumer packaged goods (CPG) industry in 2024, including Amazon's policies, TikTok Shop's growth, and GLP-1 medications.
In a year marked by economic headwinds and shifting consumer behaviors, the consumer packaged goods (CPG) industry demonstrated resilience by embracing core strengths and refining business fundamentals.
Explore the transformation of consumer discovery in the CPG industry. From search engines to social media platforms, discover how consumers are finding and evaluating products.
Learn about the growth of private label brands in the CPG industry in 2024 and how they embraced cutting-edge innovation.
Explore SPINS' 2025 Executive Pulse Survey, revealing key insights from C-suite leaders in the natural products industry. Discover trends shaping innovation, investment priorities, and growth strategies, with a focus on consumer behavior, retail relationships, and disruptive forces like private label growth and shifting consumer preferences.
Explore the latest trends in wellness bars and functional snacking. Discover key insights on sales performance, innovation opportunities, and the growing demand for better-for-you bars. Stay ahead of the curve in the evolving snack landscape.
Join SPINS and the Non-GMO Project for an insightful webinar on the impact of third-party certifications like the Butterfly label and USDA organic in reshaping the natural products industry. Learn how these certifications drive consumer trust and sales growth across grocery categories, explore real-world data on department performance, and gain valuable insights into consumer preferences.
Learn key strategies for crafting a winning CPG pitch in pitch slam competitions with expert insights from Benji Fitts, Director of Customer Education.
Explore the transformative impact of GLP-1 drugs on weight management and the natural products industry in this insightful webinar. Discover how these medications are reshaping obesity treatment and influencing categories like dietary supplements and functional foods.
Discover how to navigate shifting shopper preferences and optimize your product assortment with 'What’s Attribution Got To Do With It?' This strategic guide reveals key insights into assortment dynamics, product life cycle stages, and effective use of sales data, empowering brands and retailers to enhance their shelf and product line strategies.
Want to understand the booming non-alcoholic beverage market? This report explores the rise of mindful drinking, key consumer trends, and the fastest-growing Non-alcoholic categories, including RTD mocktails and euphorics. Discover the innovations and consumer insights shaping the future of drinks.
Founder Chuck Casano shares how Pitaya Foods got its start. Jason Mosley, Senior Vice President, joins in with a perspective on how the brand accelerated retail sales presence and became a successful fast-growing brand. He shares how he looks at attributes to unpack consumer trends and inform new innovations.
Akanksha Srivastava Byrnes, and Doug Pearson, Senior Manager of Category and Insights, discuss the successful launch of Tasty Bite’s new line of simmer sauces. They emphasize how SPINS point-of-sale data, product attributes, and a Client Insight Manager helped Tasty Bite understand category opportunities, identify a winning product positioning strategy, and secure shelf space. Doug also shares best practices for implementing an insights-to-action routine.
Sydney Hamroff, Manager of Strategy and Insights, shares how SPINS point-of-sale data and product attributes enabled her and the Tony’s team to identify early signs of success for a new product launch, propelling them to a full-scale victory. Sydney also explains how SPINS data and solutions like PowerTabs provide the visibility and insights needed to plan future innovations.
Lisa Shanower, Vice President, shares how SunButter used SPINS POS data to optimize retail performance, drive buyer conversations, and improve velocity. She explains how SPINS data informed the launch of SunButter Jammies and how SPINS attributes helped her identify the most resonant label claims to inform future innovations.
SPINS AttLab is the first solution tailor-made for innovation and fueled with POS and product data. Learn more at www.spins.com/innovate.
Discover strategies to boost market share, measure success, and execute promotions effectively with real-life examples. Learn key tactics and best practices to enhance your promotional efforts.
Learn how to optimize your promotional strategy and achieve greater ROI, from understanding how promotions can shift market share to practical tips for executing successful campaigns and measuring their effectiveness.
Discover how shifting consumer preferences, advancements in health and wellness, and social media influence the market for vitamins, supplements, sports nutrition, and functional beverages. Stay ahead with insights into product innovation, personalization, and sustainability in the evolving health landscape.
Explore the evolving hydration market in this report, uncovering how innovation is driving growth beyond traditional water. Learn about sugar's role, emerging flavors, and the latest hydration formats like tablets and gummies.
Explore the expanding role of grains in modern diets beyond traditional staples like wheat and rice. With sustainable grains emerging as a $41M sector and growing consumer demand for eco-friendly products, discover their evolution, market performance, and potential across various categories as enhanced ingredients in this insightful webinar.
Unlock the secrets to Amazon SEO with our comprehensive guide. Learn how to optimize your product listings, enhance keyword rankings, and convert browsers into loyal customers. Increase your visibility and drive sales on the world's largest online marketplace.
Discover how to enhance your Amazon A+ content with lifestyle images to captivate consumers and boost sales. Learn how real-life contexts, emotional connections, and high-quality visuals can build trust, tell your brand’s story, and improve visibility. Explore practical tips for leveraging lifestyle imagery to stand out in a crowded marketplace.
Explore the latest trends in dietary preferences with our July 2024 report, "Food For Thought: The Evolution of Diets." This comprehensive analysis reveals how consumer demands for personalized nutrition, clean ingredients, and sustainable practices are shaping the CPG industry. Discover key insights into the rise of plant-based diets, high-protein products, and the shift from fad diets to tailored wellness solutions.
Discover the key differences between Amazon Vendor Central and Seller Central. Learn how each platform can benefit your brand, from direct control and flexibility to streamlined operations and expert support. Choose the best path to boost your e-commerce success on Amazon.
Ensure your brand’s integrity with a robust Minimum Advertised Price (MAP) policy. Learn what MAP is, why MAP enforcement matters, and discover essential strategies for developing and maintaining a clear MAP policy, effective communication with partners, monitoring prices, and enforcing consequences to safeguard your brand’s reputation.
Learn how fitness culture has transformed and how sophisticated supplement routines enhance performance and recovery. Gain insights into the emerging trends and the critical role of consistency in wellness. Explore the future of performance nutrition in detail.
Discover the latest culinary trends from the Summer Fancy Food Show 2024, featuring innovations like hot honey sauces, kosher certified products, and nutritious ready-to-eat meals. Dive into the rise of snacking vegetables, the expansion of restaurants into retail, and the popularity of mochi.
Discover essential strategies for brands to thrive on Amazon with SPINS as a Channel Partner. From product selection and pricing tactics to optimizing listings and leveraging Amazon tools, learn how to navigate challenges and maximize profitability in the competitive eCommerce landscape.
Explore the evolving landscape of the confectionery industry in 2024. Discover current trends, growth drivers, and future opportunities in chocolates, non-chocolates, gums & mints, and more. Dive into market insights and consumer shifts shaping the sweet treats sector. Read now for in-depth analysis and strategic insights from SPINS.
Discover how to optimize Amazon advertising with a full-funnel strategy. Learn to leverage diverse ad formats for maximum engagement and ROI across all stages of the customer journey.
Discover essential strategies for pitching your brand effectively in the retail sector, tailored for new entrants and established players alike. Learn how to leverage data analytics, align with retailer goals, and craft compelling pitches to secure shelf space and drive sales growth. Gain insights into navigating retail relationships and optimizing product placement to achieve mutual success with retail buyers and category managers.
Discover effective strategies and types of Amazon promotions to boost sales and visibility in the competitive digital marketplace. Learn about Amazon Coupons, Strikethrough Promotions, Prime Exclusive Discounts, and more.
Discover how to leverage Amazon tentpole events like Prime Day and Black Friday to boost sales and brand visibility. Learn strategic tips for inventory management, customer acquisition, and targeted advertising to maximize your success on Amazon during high-volume shopping days.
Discover why retail POS data is critical for emerging CPG brands looking to succeed in competitive retail markets. Learn how SPINS Ignite provides free insights to enhance product performance and retailer pitches. Start leveraging retail data today!
Join our webinar on navigating CPG disruption. Learn about the latest trends, sustainability's impact, and the rise of international flavors. Discover how to leverage these changes for business growth and stay ahead of the competition. Don't miss insights from industry experts!
Discover how Nielsen-Massey Vanillas, a century-old premium vanilla brand, achieved unprecedented growth and became the #1 growing vanilla brand of 2023 with SPINS. Learn about their data-driven strategies for increasing distribution and driving sales.
Discover how CPG brands are disrupting the market by claiming significant market share from traditional leaders with unique value propositions. As "better-for-you" becomes the norm, explore new trends in sustainability and international flavors driving category evolution in 2024.
This SPINS Product Intelligence Attribute Spotlight, focusing on how Controlled Environment Agriculture (CEA) is revolutionizing the produce department with vertical farming and advanced growing environments. Explore the rapid growth of CEA produce, boasting $1.8B in sales and outpacing conventional agriculture by over 5x.
Discover the top 10 trends from the 2024 Sweets & Snacks Expo! Explore innovative products like freeze-dried candy, energy bars, and spicy snacks, and see how legacy brands are reinventing classics.
Dive into the sweet world of confectionery with Alice Mintz, Director, Solutions Architect, and Joseph Overall, Solutions Architect, as they unravel intriguing insights and trends shaping the candy landscape. In this captivating discussion, they dissect the evolving candy space, exploring growth patterns, consumer preferences, and emerging opportunities for brands.
Uncover the latest "holy grail" wellness products in our blog. From magnesium to mushrooms, explore what sets these supplements apart and where the industry is headed next. Join us as we navigate the evolving landscape of dietary supplements, empowering you to prioritize your health.
From gut-friendly sodas to viral smoothies, dive into the dynamic changes reshaping the drinks market in 2024. Discover how consumer demand for wellness, sustainability, and unique flavors is driving the rise of functional beverages, non-alcoholic drinks, and premium ready-to-drink cocktails.
This report delves into the gap between consumers' sustainability goals and their actual shopping habits, focusing on the role of packaging. Explore the barriers to sustainable shopping, subcategories reducing plastic, and innovative approaches to eco-friendly packaging. Read on for insights and trends that are reshaping grocery packaging.
Uncover the 8 ways to calculate Velocity, one of the most important sales metrics for retail success. Get insights from the SPINS Ignite guide, "Mastering Sales Velocity," to optimize your reporting for retailer discussions.
Discover key trends in the VMS industry, from double-digit growth in protein to new focus on women's health. Explore emerging trends discussed at this year's Expo West 2024. Stay updated on the evolving supplement landscape and what it means for wellness and health-focused consumers.
Join Alice Mintz, Solutions Architect Director, as she explains the state of the sauce category and where we expect innovation to continue transforming the landscape.
Discover the latest trends in natural beauty, from evolving consumer values to innovative products. Learn how the shift towards health-focused, sustainable, and globally-inspired beauty is transforming the industry.
Uncover the growth and trends in the natural products industry with our blog on The State of Natural. From its remarkable tripling in size since 2007 to emerging consumer mindsets, explore why this sector isn't just growing—it's shaping the future of consumer culture.
Uncover Expo West 2024's top trends and favorites! Explore sustainability, women's health, functional ingredients, and beverage innovations. Gain valuable tips for your first Expo West experience.
As we wrap up Expo West 2024, our team of industry experts from SPINS, Mattson, and Moxie Sozo unpack their observations discovered on the show floor. Dive into insights into the industry's promising developments in innovation, sales, and design concepts shaping the future of the industry.
Watch the Expo West 2024 Keynote presentation highlighting the unwavering growth and resilience of the U.S. natural & organic industry. Dive into evolving consumer patterns, the convergence of growth and profit, and the transformative shift influenced by Gen Z.
Discover the latest trends shaping the natural products landscape with our Expo West 2024 Recap. Dive into 9 key takeaways from the event, including insights on brand collaborations, the rise of women's health products, and the growing influence of Gen Z consumers
Our Expo West 2024 show guide unveils top trends and showcases nearly 100 innovative brands aligning with these industry shifts. Navigate the show floors with insights on Expo West's layout and key trend highlights.
Unlock the secrets to crafting a compelling retailer sell story for Natural Products Expo West and beyond in this insightful webinar. Join Fresh Thyme's VP of Center Store, Jonathan Lawrence, and SPINS' Director of Growth Strategy, Benji Fitts, to learn how to become a preferred brand partner and leverage data-driven strategies to stand out in the competitive market landscape. Don't miss out on essential insights to captivate retailers like Fresh Thyme.
Learn how to quickly refine SKUs for specific product groups, such as organic chocolate bars, by using SPINS Attributes. Master the art of building effective product groups with SPINS Attributes to enhance your promotional analysis.
Unlock the secrets to maximizing promotion impact! Learn how to be intentional with your promotions, choose the right promo type, and understand key metrics for success.
Discover the secrets of successful brand partnerships in our engaging webinar led by industry experts. Learn collaboration strategies, measuring success, logistical challenges, and consumer feedback directly from seasoned professionals. Propel your brand forward through strategic collaborations.
Explore the data-backed insights into Americans' New Year's resolutions for 2024. Discover if these aspirations hold firm throughout the year and gain valuable insights from SPINS' Best Practice Team.
Unlock the secrets of prebiotic fibers for gut health! Learn what makes prebiotics unique, their uses beyond supplements, and why they're a booming 12 billion-dollar industry. With 40% of Americans facing digestive issues, explore high-growth areas like alternative sweeteners, yogurt, and protein drinks.
SPINS experts dive into point-of-sale data, social trends, and cultural news to predict the trends we’ll be seeing in the CPG industry in the coming year.
Our research shows that across age groups, more natural products are being consumed and functional ingredients and benefits are becoming more and more popular in food made for infants, toddlers, children and teenagers. Learn all about the changing landscape of teen, kids and baby food in our latest report.
Discover the benefits of partnering with a natural-focused broker through the successful collaboration between SPINS and Green Spoon Sales. Join Brandon Casteel and Ben Skeen as they highlight the shared mission and industry impact, shedding light on the valuable role brokers play for brands and retailers in the CPG space.
Explore the latest trends and innovations in the beverage industry, focusing on growth drivers, functional beverages, and evolving consumer preferences. Learn how categories like ready-to-drink protein, diet sodas, and nonalcoholic alternatives are reshaping the market and meeting modern consumer needs.
Join us as we recap the State of The Industries: Natural Products, Supplements, and Beverages. We’ll dive into how the industry is performing, what is driving it forward, what ingredients are trending, and what consumers are looking for. All of this and more was covered at Expo West during our sessions – but if you missed them, here’s your chance to catch up!
Expo West 2025 highlighted the latest in health and wellness, from modern kitchen innovations and clean functional beverages to redefined indulgence and kid-friendly products. Discover how enduring trends like protein, gut health, and global flavors are shaping the future of food—and what it means for your everyday choices.
Knowledge Vault
Build foundational knowledge and skills to implement best practices that drive strategic growth for your business.
Get On Shelf
SPINS resources to help you grow distribution, create your sell story, secure funding, and more.
Getting on your first shelf is hard. A data backed sell story can help boost success by creating a compelling narrative.
Learn key strategies for crafting a winning CPG pitch in pitch slam competitions with expert insights from Benji Fitts, Director of Customer Education.
Explore the potential hazards of rapid expansion and how data-driven insights can assist these brands in making smart expansion decisions.
Retailers are evaluating brands closely as they restock their shelves. These are the 4 data points you need for a successful retail pitch.
The foundation for a successful CPG brand begins by having an understanding of their consumers, competition, and having the right tools.
Discover how to identify emerging innovation in the CPG industry and get your products on shelves. Learn about the role of emerging knowledge, the challenges of retail pitching, and how data-driven insights can help you prove your product's potential for growth. Stay competitive and capture the attention of retailers with SPINS' expert insights and strategies.
Discover essential strategies for pitching your brand effectively in the retail sector, tailored for new entrants and established players alike. Learn how to leverage data analytics, align with retailer goals, and craft compelling pitches to secure shelf space and drive sales growth. Gain insights into navigating retail relationships and optimizing product placement to achieve mutual success with retail buyers and category managers.
Unlock the secrets to crafting a compelling retailer sell story for Natural Products Expo West and beyond in this insightful webinar. Join Fresh Thyme's VP of Center Store, Jonathan Lawrence, and SPINS' Director of Growth Strategy, Benji Fitts, to learn how to become a preferred brand partner and leverage data-driven strategies to stand out in the competitive market landscape. Don't miss out on essential insights to captivate retailers like Fresh Thyme.
Discover how to identify emerging innovation in the CPG industry and get your products on shelves. Learn about the role of emerging knowledge, the challenges of retail pitching, and how data-driven insights can help you prove your product's potential for growth. Stay competitive and capture the attention of retailers with SPINS' expert insights and strategies.
Discover essential strategies for pitching your brand effectively in the retail sector, tailored for new entrants and established players alike. Learn how to leverage data analytics, align with retailer goals, and craft compelling pitches to secure shelf space and drive sales growth. Gain insights into navigating retail relationships and optimizing product placement to achieve mutual success with retail buyers and category managers.
Unlock the secrets to crafting a compelling retailer sell story for Natural Products Expo West and beyond in this insightful webinar. Join Fresh Thyme's VP of Center Store, Jonathan Lawrence, and SPINS' Director of Growth Strategy, Benji Fitts, to learn how to become a preferred brand partner and leverage data-driven strategies to stand out in the competitive market landscape. Don't miss out on essential insights to captivate retailers like Fresh Thyme.
Succeed On Shelf
SPINS resources to help you build a promotional plan, increase velocity, optimize digital marketing, and more.
At Expo West 2023, a panel of industry leaders shared insights on how brands can achieve long-term growth and earn customer loyalty by finding the right balance between instinct, expertise, and data. Read more to gain valuable insights from leading retailers and innovative brands.
Successful brands know the power of data. Check out these 5 data proficiency best practices they rely on to and see how you compare.
Amazon is now an integral part of many CPG businesses given the sheer amount of money that consumers spend on the website.
Discover strategies to boost market share, measure success, and execute promotions effectively with real-life examples. Learn key tactics and best practices to enhance your promotional efforts.
Learn how to optimize your promotional strategy and achieve greater ROI, from understanding how promotions can shift market share to practical tips for executing successful campaigns and measuring their effectiveness.
Uncover the 8 ways to calculate Velocity, one of the most important sales metrics for retail success. Get insights from the SPINS Ignite guide, "Mastering Sales Velocity," to optimize your reporting for retailer discussions.
Learn how to navigate Whole Foods Market and Sprouts with essential tips on researching, aligning your business, and effective product submissions. Gain insights into building robust sales strategies and maximizing your brand's presence in the supernatural retail landscape.
Learn how to quickly refine SKUs for specific product groups, such as organic chocolate bars, by using SPINS Attributes. Master the art of building effective product groups with SPINS Attributes to enhance your promotional analysis.
Unlock the secrets to maximizing promotion impact! Learn how to be intentional with your promotions, choose the right promo type, and understand key metrics for success.
Discover the world of CPG innovation driven by values-oriented consumers. Explore the four primary types of innovation and learn why they matter in today's dynamic market. Stay ahead of the curve with insights from SPINS on understanding and adapting to the ever-evolving landscape of consumer-driven innovation.
Join Benji Fitts, Director of Client Insights, and his team as they share tips and strategies to optimize promotional spending and increase efficiency with focus on the importance of intentionality, choosing the right promotion types, understanding key performance metrics, building effective product groups, and organizing data effectively.
No matter what kind of in-store sales agent you use, SLD helps you get a clear picture of how successfully they are working on your behalf.
Discover the world of CPG innovation driven by values-oriented consumers. Explore the four primary types of innovation and learn why they matter in today's dynamic market. Stay ahead of the curve with insights from SPINS on understanding and adapting to the ever-evolving landscape of consumer-driven innovation.
Join Benji Fitts, Director of Client Insights, and his team as they share tips and strategies to optimize promotional spending and increase efficiency with focus on the importance of intentionality, choosing the right promotion types, understanding key performance metrics, building effective product groups, and organizing data effectively.
Industry Connect
Explore opportunities to learn from industry experts and network with peers.
Upcoming Events
Connect with SPINS at trade shows, live webinars, workshops, and more.
