How to Submit Products to the SPINS Product Library

Please regularly provide us with information for both your existing brands and products, as well as any new products that will eventually launch in retail.

Submit products via the PIRC web portal. Product information collected by PIRC includes full product images, brand, size, description, category, and a variety of label claims and marketing information. New users can register online today at

Through our strategic partnership with IRI, SPINSscan Conventional services are provided based on a data feed sent from IRI to SPINS. As a result, items can only be active in this SPINS service if they are identified and activated by IRI. IRI does not forward images to SPINS, so any images you send to IRI must also be submitted through PIRC. Product images for Conventional reporting are submitted for coding directly to IRI by the SPINS PIRC team.

Submit product packaging or images of packaging to IRI at:
IRI Product Samples c/o Rob Porod
150 North Clinton Street
Chicago, IL 60661

About SPINS’ PIRC Web Portal

The PIRC web portal is a single, centralized, industry-based repository of product information jointly managed by SPINS and the manufacturer community. PIRC was developed in collaboration with leading industry partners as a platform to bring standards, consistency, improved accuracy, and greater depth & breadth to the capture of natural and specialty product information. Information submitted through PIRC will be used by SPINS to support our services, and it will be used by PIRC’s coalition of retailer and distributor partners to support a more comprehensive product data exchange.

Product Info