As shopper preferences evolve and drive change in the marketplace, ensure you're staying on top of the product attributes that matter
Understand each attribute dimension across certifications, claims, computations, and product positioning to not only increase the overall product universe available for analysis, but also understand what drives category performance.
More brands and products enter the market every day. As shoppers start looking for specific attributes, make sure you can get ahead of competitors by understanding what drives natural channel performance before it reaches conventional retailers.
See how key competitors compare to your products and determine where your opportunities for differentiation are. Make sure you're positioning your products to emphasize key traits that shoppers are looking for.
Multi-layered attribution enables brands to understand true competitive sets and what drives performance
Only SPINS provides a multi-layered approach to attribution to all products
Separate signal from noise—ensure your attributes guide you to innovation without adding unnecessary complexity
Ex. Vegan, Raw, Plant-Based, High Calorie, FODMAP, Mediterranean, Kosher
Ex. Gourmet, Handcrafted, Pasteurized, pH Balanced, Air Chilled, Spill-Proof
Ex. Good Source of Fiber, Extra Lean, Low Calorie, Low Sodium, Added Minerals
Ex. Free Range, Fair Trade, Palm Oil, Compostable Packaging, Eco-Friendly
As shopper preferences evolve and drive change in the marketplace, ensure you're staying on top of the product attributes that matter
Make sure shoppers can understand everything about your products. Each product processed by SPINS Product Intelligence is automatically evaluated for eligibility across thousands of attributes. Our in-house experts define eligibility based on industry standards set by the FDA, AHA, and more.
Your analyses are only as accurate as your data; make sure it never goes stale. Our QA process is so rigorous it regularly identifies inaccurate claims on a product's own packaging. Thousands of checks run each day to flag any errors or anomalies. Further, all product data is flagged for refresh every 9 months.
Bring your own values to life by implementing custom attribute definitions. Automated data extraction and attribute application makes it easy for you to ensure any attributes you receive are in line with your internal standards.
Product Intelligence and the Future of Modern Commerce.
Learn more about what Product Intelligence is and what it can do for you.
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