Single-source solutions for:
Join the SPINS coalition of retailers to increase your sales, monitor trends and opportunities, and build customer loyalty -
all at no cost to you.
We're dedicated to supporting your brand’s progression in the marketplace and to helping you understand, evaluate and realize business opportunities.
We've been working for you since 1995.
As the first company to offer natural and specialty products sales data, we saw the value in fact-based decision-making and made it our mission to deliver it to the growing industry. Today, data is not only valuable but essential to navigating the rapidly expanding natural and specialty marketplace.
Get to know your consumer.
Understand the consumer behavior and demographics that drive your sales, recognize and build loyalty and develop promotions that target the right consumers.
Extensive product coding equates to unparalleled insights.
We have captured, defined and segmented the natural and specialty product attributes underlying consumers’ purchasing decisions to make for compelling data and unparalleled insights into relevant trends.
Business solutions at your fingertips.
Maximize the value of your data: Our suite of technical tools translate rich information to applicable business solutions. From intuitive web-based reporting to customized third party databases to applications to connect you with your customers, we’re plugged into the technology that your business needs.
Actionable information and analysis.
From strategy to execution, we work with you to develop solutions to support your brand’s progression through the marketplace and outperform your competition.
"... SPINS data only further supports the idea that people want quality products that improve lives and protect the environment."
“SPINS was a key partner to Food Should Taste Good from early days in 2007 through 2012 (year acquired by General Mills). The data was crucial to our sales presentations, helped us show rationale to retail buyers, and inevitably helped secured the brand into new accounts."
"Through SPINS' item assortment work, our organization has been able to successfully close store voids and add new items to our shelves which generated incremental sales for our stores."
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April 1, 2013
It's getting easier being green thanks to growing consumer demand and product... Read More
March 22, 2013
Check out the top ingredient trends to watch for this year and find out why they... Read More
February 27, 2013
When ground, chia virtually disappears into food, unlike flax, which has a... Read More
SPINS Trends Reports
How does the regular price of an identical set of items compare across channels? To find out, we have selected 30 popular natural and organic grocery items to include in a 'SPINS 30' market basket. We monitor the total cost to see how it changes on an annual and period-to-period basis in each of the channels.
How are natural and organic products faring on a macro level? We take a close look at key unit, price and dollar trends for these products in Natural, Specialty Gourmet and Conventional Grocery supermarkets. We report on and chart the topline trends for the latest thirteen periods.
The SPINS-defined natural and specialty body care universe is more than $1.9 billion and grew 17% over the past last year. Our team of experts has researched and coded thousands of body care products within the SPINS Product Library, segmenting them by 17 new and expanded attributes.
The Vitamin, Mineral, Herb, & Supplement (VMHS) industry continues to exhibit robust growth as an increasingly health-conscious American population focuses on health, wellness, and the benefits of preventive/proactive care. Retail sales data supports these trends and shows strong growth across channels and product categories. The industry grew 7.5% to an estimated $32.4 billion in 2012 and has not had a single year of decline in the last decade.
Vitamins & Supplements are a multi-billion dollar business within Natural and Conventional retail channels, with certain segments growing at upwards of 40%. SPINS delves into the data and reviews the leading categories, health concerns and primary ingredients.
Information Resources, Inc. (IRI) and SPINS LLC today announced a partnership to accelerate the growth of the natural and organic products industry by integrating SPINS’ unique natural/organic food segmentation and industry expertise with IRI’s Consumer Network™ household panel to create a powerful new natural/organic segmentation capability that empowers CPG manufacturers to more effectively identify and market to consumers and shoppers in the fast growing natural/organic sector.
Location
SPINS' Headquarters
1111 Plaza Drive, Suite 800
Schaumburg, IL 60173
Main: 847.908.1200
Fax: 847.517.1170
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