It’s hard to believe that not long ago, our industry was supported entirely by a handful of small, innovative retailers. With kale, chia, kombucha, and even African super foods springing up in the most unlikely of stores these days, it’s clear that health and wellness products are thriving and have proliferated across retail formats. Natural retailers remain the foremost source of innovation and quality standards within this expanding marketplace, and committed consumers recognize their passion and alignment with their own personal philosophies. As a result, the number of large, full-format natural supermarkets has shot up to over a thousand with annual sales exceeding $11 billion. Even more tremendous than their growth, however, is their impact on the food industry at large.
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