Natural and Organic Aren’t Going Anywhere
This past year has shown us that the natural and organic industry has a bright future. Kathryn Peters, our executive Vice President of business development, states that wellness attributes are still booming. Products featuring such claims as gluten-free, non-GMO, organic, plant-based, grass-fed and cage-free all registered double-digit dollar growth last year, including the shocking rise of sales in dry beans.
Pet Parents Are All In
With consumers working from home through the pandemic, the number of households containing pets has increased, along with the quality of products given to them. SPINS projects that customizing pet diets will propel further innovations in this industry.
What Brands Are Up To
Nixie Stars In Sparkling Water Category
Since launching at the end of 2019, Nixie has become the fastest growing sparkling water brand in the natural sparkling water category, growing 1100% in 52 weeks. Nicole Dawes, founder of Nixie, says that the sparkling water category is still in its infancy and has a bright future.
Califia Farms Continues To Innovate With Dairy Milk Alternatives
Oat milk sales are up 351% from one year ago and brands like Califia Farms continue to add new products to their portfolio. Meeting the consumer demand, Califia recently added a Mushroom Oat Barista Blend as their latest addition of oat milks and creamers.
CAULIPOWER Continues To Grow
Known for their ever-popular cauliflower crust pizzas, CAULIPOWER has launched into the gluten-free pasta category with cauliflower-based linguine and pappardelle. This new product joins Caulipower's product lineup of veggie-based tortillas, rice, and toasts.
Once Upon A Farm Debuts Brand Refresh
With more children staying at home through the pandemic, parents have been able to keep a closer eye on their child's dietary needs and preferences. Once Upon a Farm is taking this opportunity to expand further into children's nutrition with a brand refresh and snack line.
KYLA Launches Craft Brewed Cocktails
With SPINS data showing a 75% growth year-over-year in the canned cocktail category, KYLA Hard Kombucha has announced the launch of its Riviera Series - crafted and cultured cocktails that are available in a convenient, ready-to-drink and shelf-stable format.