Summer continues to be hot in the health and wellness industry! We saw a wide variety of media coverage last month including successful launches, increasing trends and more. Below are the top not-to-be missed articles for July:
Jump to: Industry Trends, What Brands Are Up To, Retail Roundup
Industry Trends
Influencers Driving Chlorophyll Sales
According to SPINS data, consumers have pushed a 17% increase in supplement sales of chlorophyll and chlorella. Thanks to a viral TikTok trend in early spring of 2020, the benefits of this algae have been hyper-focused and retailers like Whole Foods Market can't keep their shelves stocked.
Sustaining Plant-based Momentum: A Cautionary Tale
The last year and a half has shown us the strength behind the plant-based movement. SPINS reports that frozen breakfast plant-based entrees grew 84%, snacks/appetizers 83%, breakfast patties 59%, and pizza 25%.
What Brands Are Up To
Bubbies Ice Cream Debuts Dairy Free Mochi
Bubbies, the number one mochi brand in the natural channel, has just debuted 3 new non-dairy flavors to their line! The coconut milk-based dessert line is now available at select retailers and will launch in a variety box this summer!
Wildland Coffee Launches Coffee in a Tea Bag
The brand has launched its first product - coffee in a tea bag! The new product aims to capture the attention of on-the-go consumers who don't have the time or access to proper equipment.
Eclipse Foods Expands Plant-based Frozen Dessert Lineup
The brand has expanded its lineup of frozen desserts with 6 new plant-based flavors. The new offerings will come in mango passion fruit, strawberry, mint chip, caramel butter pecan, cookies and cream, and dark side of the spoon
Beyond Chicken Tenders Launch in Foodservice
Beyond Meat is reintroducing a breaded chicken tender product at hundreds of foodservice outlets nationwide. The new formulation uses fava bean protein as its main plant-based ingredient. The new product is said to mimic the texture, juiciness, taste, and crispness of chicken.
The Good Crisp Co. Launches Immune Boosting Cheese Balls
The brand is answering the call for the ever-increasing snacking market! The maker of better-for-you chips is now launching a new line of cheese balls. Debuting in both cheddar and white cheddar varieties, the snacks will be made with non-GMO, gluten-free and natural ingredients.
Catalina Crunch Puts Keto-Friendly Spin on Party Mixes
Catalina Crunch has announced their launch of their keto-friendly crunch mixes, a new line of low-carb, low-sugar snacks. The new snack line will feature Catalina Crunch Keto-Friendly Cereal alongside traditional party mix ingredients in 4 delectable flavors.
Simple Mills Introduces Sweet Thins To The Cookie Aisle
The better-for-you cracker company has entered the cookie category with their new line of Sweet Thins - gluten-free and non-GMO cookie crisps. The line will feature 3 flavors composed of chocolate brownie, honey cinnamon, and mint chocolate.
Retail Roundup
Natural Grocers Debuts Hydroponic Lettuce
The retailer has debuted its first hydroponic garden box to supply hyperlocal, fresh produce to its communities. The organic leafy greens will be grown right next door to the retailers Lakewood, Colorado location.
Sprouts Becomes MyFitnessPal’s First Retail Partner
Sprouts Farmer’s Market has joined MyFitnessPal as the online health and fitness platform’s first retail sponsor! Sprouts will support MyFitnessPal’s users with healthy recipes, articles, challenges and other content.