The State of Supplements in 2023

Key Takeaways: Growth in the supplements category has shifted from digital to brick-and-mortar stores. Joint supplements are starting to grow at a high rate. Immune health supplements are experiencing growth, particularly in the children’s supplement subcategory. Women’s supplements are seeing growth in reproductive health and libido boosters. Performance nutrition supplements are up almost 37%. Creatine … Read more The State of Supplements in 2023