Rise of Natural Beauty: Macro Trends and Consumer Insights

Natural beauty is one of the fastest-growing segments in the beauty industry, driven by consumers seeking wellness, sustainability, and purity. In this article, we explore the state of natural beauty, including trends, growth platforms, consumer insights, and what the future holds. Click Here to Download the Deck Consumer Education and Activation In today’s digital age, … Read more Rise of Natural Beauty: Macro Trends and Consumer Insights

7 Trends To Watch In 2023

What shoppers will be prioritizing in food, beverage, beauty, and pet care The new year is poised to bring a mix of trends that will meet shopper preferences and shape the health and wellness industry. Many of the trends that will make the biggest splash in 2023 aren’t brand new, but rather reaching new heights … Read more 7 Trends To Watch In 2023

2022 Recap: What Affected the Health & Wellness Industry This Year

blog image - 2022 trend recap

Inflation, sustainability, and shopper trends shaped the market in 2022. The past 12 months have been eventful, exciting, and stressful. Unlike the previous two years that left everyone unmoored, 2022 was a year of moving forward. Shoppers returned to stores, students were in school, and workers settled into their permanent routines. The pandemic still affects … Read more 2022 Recap: What Affected the Health & Wellness Industry This Year

NGA Show 2022 Recap: Which Wellness Trends Are Driving Innovation?

Emerging Trends Indie Retailers Should Know SPINS recently attended The NGA Show, a gathering of independent retailers, wholesalers, food retail industry executives, CPG manufacturers, and service providers. In addition to meeting with some of the best and most exciting minds in the industry, we had the privilege of hosting a breakfast where we discussed the … Read more NGA Show 2022 Recap: Which Wellness Trends Are Driving Innovation?

Key Supplement Trends in 2022 and How Omnichannel Fuels the Category

a woman pouring gummy vitamins into her hand to reflect growth of supplements category

Vitamins and Supplements Are Versatile A combination of factors has brought new energy to the vitamins, minerals, and supplements (VMS) category in 2022. For the last two years the pandemic has made health a leading concern for pretty much everyone. Prior to the pandemic, shoppers were already finding ways to augment their diets with additional … Read more Key Supplement Trends in 2022 and How Omnichannel Fuels the Category

Natural Alcohol Trends: 3 Ways Shoppers Are Changing Happy Hour in 2022

group of people joining their wine glasses to cheers showing growth in category

Navigating through the Innovation and Trends Happening in Natural Alcohol From New Year’s Eve to sporting events to dinner, the right spirits in a glass can also keep our spirits high. Today, alcohol aisles are filled with endless options to please any shopper, but this year you can expect even more innovative products to hit … Read more Natural Alcohol Trends: 3 Ways Shoppers Are Changing Happy Hour in 2022

Health and Wellness Market Growth Drivers to Watch: Shoppers Prioritize Dietary Needs and Sustainability Concerns

photo of shoppers wearing masks

Concerned Shoppers Are Taking Control During the lockdown months, many shoppers had limited options when it came to their health routines. Some gyms and fitness classes were closed, while plenty of people didn’t feel comfortable returning to in-person workouts anyway. Between those restrictions, a desire to stay healthy (and out of the doctor’s office), and … Read more Health and Wellness Market Growth Drivers to Watch: Shoppers Prioritize Dietary Needs and Sustainability Concerns

Natural Body Care Trends for 2021: Why Shoppers are Seeking Functional Ingredients and Natural Self Care Items (New Data)

image displaying a 2021 wellness trend of responsible body care

Savvy shoppers and functional wellness in body care While food and beverage trends usually take center stage when retailers and brands are trying to understand the natural and wellness industry, something interesting is happening in the body care aisle. Shoppers are expanding their commitment to healthier lifestyles when they’re shopping for soaps, shampoos, skincare, and … Read more Natural Body Care Trends for 2021: Why Shoppers are Seeking Functional Ingredients and Natural Self Care Items (New Data)

Plant-Based Trends in Every Department: 7 Innovations to Watch for in 2021

image displaying a 2021 wellness trend of the use of plants as alternative supplement sources

Plant-Based Choices in Every Aisle Plant-based diets might not be new, but you couldn’t tell that from looking at store shelves. Over the last few years, innovation and customer demand have moved the category beyond the longtime staples (i.e., plant-based meats and milk alternatives) and into a variety of new plant-based offerings across the entire store.   Throughout 2021, innovative plant-based brands will greet wellness-focused … Read more Plant-Based Trends in Every Department: 7 Innovations to Watch for in 2021

From Functional Snacking to Climatarian Lifestyles: Here’s What We Know About Dietary Trends in 2021

image displaying a 2021 wellness trend of healthy diets

New Year, New Lifestyle Mindset The perennial mindset of “New year, new you, new diet” isn’t quite the same in 2021: The pandemic is still on the rise, many people are still working from home, avoiding crowded places, and trying to keep up with their kids’ virtual schooling. People might be aiming to start fresh in … Read more From Functional Snacking to Climatarian Lifestyles: Here’s What We Know About Dietary Trends in 2021