Hemp 101: Understanding the Superfood

hemp 101

Hemp offers many uses and benefits Hemp has made its way from specialty retailers into mainstream outlets as a common ingredient in the food, beverage, VMS, and body care aisles. Yet, many shoppers are still not sure what hemp is (and what it isn’t). That is in part because hemp only became legal in the … Read more Hemp 101: Understanding the Superfood

Three Trends Driving Vitamins and Supplements

Why Amazon, Attributes, and Label Claims Matter According to the Nutrition Business Journal’s Supplement Business Report, supplements showed staying power in 2021 even as shoppers returned to more traditional shopping behavior. The beginning of the pandemic spurred historic 14.5% growth in 2020, a rate that was destined to level off once the world moved away … Read more Three Trends Driving Vitamins and Supplements

Signs of Inflation Showing Up in Vitamins and Supplements

image of woman shopping for vitamins and supplements

The greatest price increases and decreases in top VMS categories Inflation is on everyone’s minds. The BLS announced that the Consumer Price Index rose 8.5% in March, setting a 40-year record. Brands feel it when they look at the cost of manufacturing. Retailers see it when they’re forced to increase the sticker price of items. … Read more Signs of Inflation Showing Up in Vitamins and Supplements