Key Takeaways: Growth in the supplements category has shifted from digital to brick-and-mortar stores. Joint supplements are starting to grow at a high rate. Immune health supplements are experiencing growth, particularly in the children’s supplement subcategory. Women’s supplements are seeing growth in reproductive health and libido boosters. Performance nutrition supplements are up almost 37%. Creatine … Read more The State of Supplements in 2023
Last week, the 2023 edition of Natural Products Expo West brought the natural industry together in Anaheim for an exciting week of education, conversations, product showcases, and—most importantly—sampling. With more than 65,000 registered attendees and 3,000 exhibitors across 5 days and multiple halls, Expo West reminded everyone why it is the event of the year … Read more 8 Takeaways from Expo West 2023
The greatest price increases and decreases in top VMS categories Inflation is on everyone’s minds. The BLS announced that the Consumer Price Index rose 8.5% in March, setting a 40-year record. Brands feel it when they look at the cost of manufacturing. Retailers see it when they’re forced to increase the sticker price of items. … Read more Signs of Inflation Showing Up in Vitamins and Supplements
Health and Wellness Products Are Leading Growth One of the most exciting aspects of the health and wellness industry is that we collectively enact change every day. Retailers stock innovative products that meet the needs and goals of pioneering shoppers—all before the rest of the mainstream market catches up. The only way to stay relevant … Read more The Pursuit of Wellness: How Shoppers are Approaching Trips to the Store
Adaptogens, Cognitive Support, and CBD Lead VMS Growth For a trend to emerge, several factors must come together. What’s happening right now in vitamins and supplements (VMS) is the result of years of evolving shopper attitudes meeting pandemic-era needs. For many shoppers, day-to-day life doesn’t look like it did a year ago, much less two … Read more Mood Support Trends: Vitamins and Supplements Offer Solutions to Boost Mental Health
Partnership expands reach of SPINS vitamin, mineral, and supplement coverage Vitamin World can now discover new, innovative items and adjust merchandising using omnichannel data layered with SPINS powerful Product Intelligence Vitamin and Supplements sales are up 8% versus prior year and 24% over the last two years in Brick and Mortar; with online growth at … Read more Vitamin World Selects SPINS as Exclusive Data and Insights Provider
Vitamins and Supplements Are Versatile A combination of factors has brought new energy to the vitamins, minerals, and supplements (VMS) category in 2022. For the last two years the pandemic has made health a leading concern for pretty much everyone. Prior to the pandemic, shoppers were already finding ways to augment their diets with additional … Read more Key Supplement Trends in 2022 and How Omnichannel Fuels the Category
Understanding the Complete View of the Market The majority of American adults take vitamins and supplements, according to the CDC. Those findings don’t consider the effects that COVID had on shopping habits and health concerns. SPINS Product Intelligence data shows that over the last year, as shoppers wanted to stay as health as possible and … Read more Performance Nutrition Ingredient Attributes and How Vitamins and Supplements Are Evolving
Plant-Based Choices in Every Aisle Plant-based diets might not be new, but you couldn’t tell that from looking at store shelves. Over the last few years, innovation and customer demand have moved the category beyond the longtime staples (i.e., plant-based meats and milk alternatives) and into a variety of new plant-based offerings across the entire store. Throughout 2021, innovative plant-based brands will greet wellness-focused … Read more Plant-Based Trends in Every Department: 7 Innovations to Watch for in 2021
SPINS’ Consumer Insights data explores how e-commerce is disrupting the retail industry, providing brands and retailers alike with insights into how shoppers are choosing to purchase CPGs online. Fill out the form below to access and download TrendWatch: Exploring E-Commerce.