How the Values-Oriented Shopper Is Shaping Modern Commerce

Fragmented audiences create a unique challenge for brands and retailers Product innovation is one of the most exciting aspects of the health and wellness industry—and it can also be one of the most overwhelming. Within one year, SPINS channels tracked 71,000 new brands, with 65% of them specifically within the health and wellness space. This … Read more How the Values-Oriented Shopper Is Shaping Modern Commerce

7 Trends To Watch In 2023

What shoppers will be prioritizing in food, beverage, beauty, and pet care The new year is poised to bring a mix of trends that will meet shopper preferences and shape the health and wellness industry. Many of the trends that will make the biggest splash in 2023 aren’t brand new, but rather reaching new heights … Read more 7 Trends To Watch In 2023

2022 Recap: What Affected the Health & Wellness Industry This Year

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Inflation, sustainability, and shopper trends shaped the market in 2022. The past 12 months have been eventful, exciting, and stressful. Unlike the previous two years that left everyone unmoored, 2022 was a year of moving forward. Shoppers returned to stores, students were in school, and workers settled into their permanent routines. The pandemic still affects … Read more 2022 Recap: What Affected the Health & Wellness Industry This Year

Hemp 101: Understanding the Superfood

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Hemp offers many uses and benefits Hemp has made its way from specialty retailers into mainstream outlets as a common ingredient in the food, beverage, VMS, and body care aisles. Yet, many shoppers are still not sure what hemp is (and what it isn’t). That is in part because hemp only became legal in the … Read more Hemp 101: Understanding the Superfood

Expo East 2022 Recap: The Top Trends and Exciting Products

8 Emerging Trends We Saw on the Show Floor Each fall, Expo East brings together the best of the natural industry: pioneering brands, innovative products, trend-setting retailers, and top suppliers. This year was no different. After a successful return to an in-person event in 2021, this year’s show was bigger and proved that Expo East … Read more Expo East 2022 Recap: The Top Trends and Exciting Products

10 Trends We Saw at SuperZoo 2022

These Trends Are Shaping the Pet Industry Each year, SuperZoo reminds us why it’s a must-attend show for anyone in the pet industry. In addition to meeting plenty of four-legged attendees, SuperZoo showgoers get a first look at new products hitting the market, learn how innovative brands are shaping the industry, and get to talk … Read more 10 Trends We Saw at SuperZoo 2022

Three Trends Driving Vitamins and Supplements

Why Amazon, Attributes, and Label Claims Matter According to the Nutrition Business Journal’s Supplement Business Report, supplements showed staying power in 2021 even as shoppers returned to more traditional shopping behavior. The beginning of the pandemic spurred historic 14.5% growth in 2020, a rate that was destined to level off once the world moved away … Read more Three Trends Driving Vitamins and Supplements

Global Flavors Are Now Pantry Staples

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3 Reasons Shoppers Are Embracing Ingredients From Around the World Thanks to technology, the world is smaller—and smarter—than ever. An estimated 85% of Americans own a smartphone. That means most of us are a couple of finger taps away from finding answers to any questions we have. Watch a cooking video for any cuisine in … Read more Global Flavors Are Now Pantry Staples

How Retailers Can Respond to Inflation Concerns

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Help Customers Adapt to Shifting Prices As a retailer, you can’t ignore the reality that higher prices are having on your customers.  Prices are increasing across industries, and we’re already seeing proof in the VMS aisle. They are stressed—coming off two unusually stressful years—and reprioritizing their expenses. Outside of the store, inflation is an inescapable … Read more How Retailers Can Respond to Inflation Concerns

Snacking Remains Popular With Shoppers Online and In-Store

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Omnichannel Data Gives Insight Into the Snacks Category Shoppers are buying their favorite snacks in brick-and-mortar stores and online—thanks to technology, busy lives, and pandemic habits. Chips, cookies, snack bars, trail mix, candy, dips, rice cakes—you name it. Whether they’re working at home or at the office, heading to the gym, or watching a movie, … Read more Snacking Remains Popular With Shoppers Online and In-Store