How a Pet Food Brand Optimized Trade Spend With Data and Analytics

Pet Food TradeROI Cover

One retailer accounted for a pet food brand’s $5 million trade spend. The brand’s executives wanted to dig deeper into the many promotions they ran throughout the year. After all, this was their #1 retailer and they wanted to ensure their significant trade budget was getting the highest return possible. That’s when they decided to … Read more How a Pet Food Brand Optimized Trade Spend With Data and Analytics