Three Ways Brand Manufacturers Can Respond to Inflation

Control inflation by managing trade spend Inflation is an inescapable topic for everyone from the corner office to customers walking store aisles. No one knows how high prices will go and for how long they will remain, but we do know that they are already affecting shoppers and, consequently, your bottom line. A recent Washington … Read more Three Ways Brand Manufacturers Can Respond to Inflation

Three Trends Driving Vitamins and Supplements

Why Amazon, Attributes, and Label Claims Matter According to the Nutrition Business Journal’s Supplement Business Report, supplements showed staying power in 2021 even as shoppers returned to more traditional shopping behavior. The beginning of the pandemic spurred historic 14.5% growth in 2020, a rate that was destined to level off once the world moved away … Read more Three Trends Driving Vitamins and Supplements

Three Strategies Sellers Can Implement Now on Amazon to Prepare for the Holidays

The holiday season on Amazon can be a stressful but lucrative time for sellers. Aside from the anticipated sales surge, the pandemic has changed holiday shopping forever, with increasingly more people comfortable with shopping online for gifts. According to Amazon, sellers sold an average of 11,500 products per minute between Black Friday and Christmas last … Read more Three Strategies Sellers Can Implement Now on Amazon to Prepare for the Holidays

Three Metrics to Track on Amazon for Amplifying Sales 

It is no surprise that Amazon is now an integral part of many CPG businesses given the sheer amount of money that consumers spend on the website. The recent pandemic has fueled the growth of eCommerce sales, pushing it to newer heights. Amazon online retail sales have increased from $197.35 billion dollars in 2020 to … Read more Three Metrics to Track on Amazon for Amplifying Sales