SPINS

store level data

Creating Health & Wellness Programs with Product Intelligence

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Key Takeaways for Health & Wellness Program Managers:  Product Intelligence helps Health & Wellness program managers (e.g., RDNs): Understand all products in a retailer’s catalog and evaluate by health benefits  Leverage custom-defined nutrition standards in program and diet development Create recommendations for shoppers based on their personal health goals  While Health & Wellness tends to … Read more Creating Health & Wellness Programs with Product Intelligence

Optimizing eCommerce with Product Intelligence

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Optimizing eCommerce featured image

Key Takeaways for eCommerce Managers:  Ensure all product data and images, including fresh and private label, are available.  Use attributes and badging to communicate product qualities.  Maximize product discoverability through granular, attribute-driven search and filtering to ensure no search goes unanswered. To create great experiences, retailers need to inform shoppers about how their products meet … Read more Optimizing eCommerce with Product Intelligence

Optimizing Assortment with Product Intelligence

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Key Takeaways for Category Managers Product Intelligence helps Category Managers:  Understand existing assortment and category gaps to identify new opportunities  Optimize category assortment to target values-oriented shoppers   Streamline product acquisition and onboarding timelines  Plenty of category and merchandise managers go with their gut when making decisions. They’ve spent so much time in their category that … Read more Optimizing Assortment with Product Intelligence

Choosing the Right Retail Product Intelligence Solution

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At its most basic, Product Intelligence is just logically organizing products to make it easy for shoppers to find what they’re looking for, e.g., organizing an assortment into aisles by category. However, as shoppers continue to make purchase decisions based on their values, basic categorization isn’t enough anymore. Shoppers aren’t looking for white or wheat, … Read more Choosing the Right Retail Product Intelligence Solution

How Product Intelligence Supports the Retail Shopping Experience

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Product Intelligence Supports the Retail Shopping Experience

Product Intelligence helps ensure retailers know as much—or more—about the products they stock as the shoppers that buy them. Properly applied, this helps create memorable shopping experiences that help increase shopper loyalty and frequency. This is possible because modern Product Intelligence solutions break product data into its component attributes making it easy to understand how … Read more How Product Intelligence Supports the Retail Shopping Experience

What is Product Intelligence for Retailers?

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what is product intelligence

If you’re a retailer, you probably know a lot about your shoppers. You know their demographics and values and already have a pretty good idea of what they’re buying and why. But that’s not always enough. Having the right assortment doesn’t mean anything if shoppers don’t understand which products meet their values, or worse, can’t … Read more What is Product Intelligence for Retailers?

Building a Successful Retail Pitch: 4 Essential Data Points to Include When Pitching to Retailers

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a cart moving through a retail store aisle

Use Omnichannel Data to Strengthen Your Sell Story SPINS has longstanding relationships with brands and retailers, and over the years two goals have remained constant: Brands want to know how they can get their products on store shelves Retailers want brand teams to know the ins and outs of their data at pitch meetings As … Read more Building a Successful Retail Pitch: 4 Essential Data Points to Include When Pitching to Retailers

Grading In-Store Sales Agent Performance: How to Use Store Level Data to Measure Your Sales Team’s Effectiveness

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cover graphic for article about measuring in-store sales agent effectiveness using store level data

Jim Koppenhaver is the Director of Enterprise Solutions and Product Manager for SPINS Store-Level Data. In our sixth installment of an ongoing Expert Lens series, we take a closer look at ways Store Level Data helps measure in-store sales agent’s effectiveness.  Let Store Level Data Measure Your In-Store Sales Agent’s Effectiveness The benefit of have an in-store … Read more Grading In-Store Sales Agent Performance: How to Use Store Level Data to Measure Your Sales Team’s Effectiveness

Prepare for Product Launch: 4 Ways Store Level Data Helps You Launch New Products Successfully

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cover graphic for article on effective product launch

Jim Koppenhaver is the Director of Enterprise Solutions and Product Manager for SPINS Store-Level Data. In our fourth installment of an ongoing Expert Lens series, we take a closer look at ways Store Level Data helps gauge the success of your product launch.  When you launch a new product, your team innovates, collaborates, and strategizes for months, … Read more Prepare for Product Launch: 4 Ways Store Level Data Helps You Launch New Products Successfully

How to Enter New Markets and Improve Product Development With Store Level Data

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cover graphic for article about entering new markets and product development using store level data

Jim Koppenhaver is the Director of Enterprise Solutions and Product Manager for SPINS Store-Level Data. In our third installment of an ongoing Expert Lens series, we take a closer look at ways Store Level Data helps answer which geographies have the highest distribution and what patterns distinguish those geographies when entering new markets. Enter New … Read more How to Enter New Markets and Improve Product Development With Store Level Data