Assess In-Store Promotions: How to Measure Promotional Effectiveness

SLD Promotions Article Cover

Jim Koppenhaver is the Director of Enterprise Solutions and Product Manager for SPINS Store-Level Data. In our fifth installment of an ongoing Expert Lens series, we take a closer look at ways Store Level Data helps you measure promotional effectiveness so you can get the results you need on a store-by-store basis. Are Your In-Store Promotions … Read more Assess In-Store Promotions: How to Measure Promotional Effectiveness