Fragmented audiences create a unique challenge for brands and retailers Product innovation is one of the most exciting aspects of the health and wellness industry—and it can also be one of the most overwhelming. Within one year, SPINS channels tracked 71,000 new brands, with 65% of them specifically within the health and wellness space. This … Read more How the Values-Oriented Shopper Is Shaping Modern Commerce
Product intelligence is a term often brought up when discussing how brands, retailers, and suppliers can turn trends and insights into a strategy for success. That sounds like an ideal solution to the challenges your businesses face, but you might wonder exactly what that entails. Anyone wondering how they can keep up with the rapidly … Read more What is Product Intelligence?
Data Can Bring Your Brand’s Narrative to Life A sell story can transform a business. It can get you stocked in your first retailer, earn you more shelf space, help you break into a new market, or ease the transition from direct-to-consumer to retail. In that conversation with a retailer, you have a unique opportunity … Read more Get on Shelf: How Data Elevates a Sell Story