Your New Product Offering: What You Need To Know Before You Launch

image displaying new product offering from a beverage company

What You Need To Know Before Your New Product Offering is Launched The hardest work of a new product offering happens before the launch itself. The research and conversations you have before your brand enters the market or a new product offering hits the shelf are critical to your success. Yet, when you’re new to the market, you … Read more Your New Product Offering: What You Need To Know Before You Launch

Prepare for Product Launch: 4 Ways Store Level Data Helps You Launch New Products Successfully

cover graphic for article on effective product launch

Jim Koppenhaver is the Director of Enterprise Solutions and Product Manager for SPINS Store-Level Data. In our fourth installment of an ongoing Expert Lens series, we take a closer look at ways Store Level Data helps gauge the success of your product launch.  When you launch a new product, your team innovates, collaborates, and strategizes for months, … Read more Prepare for Product Launch: 4 Ways Store Level Data Helps You Launch New Products Successfully