If you’re a retailer, you probably know a lot about your shoppers. You know their demographics and values and already have a pretty good idea of what they’re buying and why. But that’s not always enough. Having the right assortment doesn’t mean anything if shoppers don’t understand which products meet their values, or worse, can’t … Read more What is Product Intelligence for Retailers?
Key Takeaways Regenerative organic agriculture is an exciting new cross-industry initiative to go beyond sustainability goals and improve productivity vs. just maintaining balance. It’s an extremely rigorous certification that builds on the path that other certifications have begun. Shoppers are increasingly looking to label claims and certifications to guide their purchase decisions, not just for … Read more SPINS Product Intelligence Spotlight: Regenerative Organic Certification
Sustainability Influences Traditional and Plant-based Milk Categories Go to any coffee shop today and you can hear the barista rattle off a wide range of milk options—many of them plant-based. Milk, for many consumers, is not the same drink they had when they were growing up. Even a glass of cow’s milk isn’t what it … Read more Milk Brands Are Responding to Changing Consumer Values
Key Takeaways NADP is an exact replica of dairy protein derived through precision fermentation It represents a continued shift of a macro-trend toward animal-free products Still early, but seeing promising signals & growth potential headed into 2023 In our first Product Intelligence Attribute Spotlight, we’re excited to highlight Non-Animal Dairy Protein (NADP), one of our … Read more SPINS Product Intelligence Attribute Spotlight: Non-Animal Dairy Protein
How to identify the right product intelligence for you Data can and should be a crucial component of a business, but that’s only possible if the information is relevant and actionable. The standards for quality data are unique to each audience. Quality data—including the product attributes that power the insights that answer these questions—needs to … Read more What Makes Quality Data?
Fragmented audiences create a unique challenge for brands and retailers Product innovation is one of the most exciting aspects of the health and wellness industry—and it can also be one of the most overwhelming. Within one year, SPINS channels tracked 71,000 new brands, with 65% of them specifically within the health and wellness space. This … Read more How the Values-Oriented Shopper Is Shaping Modern Commerce
Product intelligence is a term often brought up when discussing how brands, retailers, and suppliers can turn trends and insights into a strategy for success. That sounds like an ideal solution to the challenges your businesses face, but you might wonder exactly what that entails. Anyone wondering how they can keep up with the rapidly … Read more What is Product Intelligence?
A look at shopping behavior, innovation, and trends affecting Body Care Thanks to inflation concerns, ongoing supply chain issues, and pandemic-affected shopping habits, 2022 is proving to be an eventful year. That’s especially true of the body care category, which is experiencing noteworthy price changes, sales growth, and innovation. During periods of inflation, natural products … Read more What’s Happening in Body Care?
Help Customers Adapt to Shifting Prices As a retailer, you can’t ignore the reality that higher prices are having on your customers. Prices are increasing across industries, and we’re already seeing proof in the VMS aisle. They are stressed—coming off two unusually stressful years—and reprioritizing their expenses. Outside of the store, inflation is an inescapable … Read more How Retailers Can Respond to Inflation Concerns
Omnichannel Data Gives Insight Into the Snacks Category Shoppers are buying their favorite snacks in brick-and-mortar stores and online—thanks to technology, busy lives, and pandemic habits. Chips, cookies, snack bars, trail mix, candy, dips, rice cakes—you name it. Whether they’re working at home or at the office, heading to the gym, or watching a movie, … Read more Snacking Remains Popular With Shoppers Online and In-Store