How Attributes Helped a Retailer Improve Category Growth

Setting up Long Term Success for Category Assessment Category assessment can be challenging for retailers: They want to understand what their customers are looking for so they can update their inventory accordingly, enhance the shopper experience, and improve category growth without chasing the wrong trends. No one wants to be overstocked on items that were only fleetingly popular. Fortunately, … Read more How Attributes Helped a Retailer Improve Category Growth

Clean Label Attributes in Body Care: Claims and Ingredients Shoppers are Avoiding and Why

image of clean label soaps

The Growth of Clean Label in Body Care Grocery shoppers have been moving toward clean label diets over the last several years. Rather than focusing on dietary preferences, shoppers have been reviewing product labels to find high quality, additive-free ingredients that they can pronounce. The clean skincare audience has begun to make that same shift, … Read more Clean Label Attributes in Body Care: Claims and Ingredients Shoppers are Avoiding and Why

SPINS Data Helps a Kombucha Company Grow by 65%

When one father’s career took an unexpected turn, he decided to transform his hobby of brewing kombucha at home with his family into a new business. He began with a mission to use only seasonable and sustainable ingredients while also offering surprising twists on flavors. The emerging brand was growing, but for being such an … Read more SPINS Data Helps a Kombucha Company Grow by 65%