Product Intelligence Data Capture: How to Go Beyond the Label to Boost Brand Visibility

a woman picking up a product from the shelf which reflects a retailer boosting brand visibilty

Make Your Products Stand Out with Retailers Using SPINS Product Hub The top highlight at Expo East was getting an up-close view of the latest innovative products that brands showcased and are poised to please natural shoppers. New items and updates to existing products gave us brand visibility into how manufacturers are adapting to emerging … Read more Product Intelligence Data Capture: How to Go Beyond the Label to Boost Brand Visibility

Expo East 2021 Recap: 6 Trends at Natural Products Expo and the Brands Behind Them

a blurred view of a tradeshow floor and the expo east logo to reflect the show recap article

As SPINS’ Marketing Data Analyst and Trade Show Insider, Scott covers the latest trends and insights within the Health and Wellness Industry.  After going virtual in 2020, Expo East returned to an in-person experience in Philadelphia this year. Even though we were all wearing masks and practicing safety precautions, it felt like old times. Brands … Read more Expo East 2021 Recap: 6 Trends at Natural Products Expo and the Brands Behind Them

Performance Nutrition Ingredient Attributes and How Vitamins and Supplements Are Evolving

an orange fruit "eating" supplement tablets to reflect vitamins & supplements that boost immune health

Understanding the Complete View of the Market The majority of American adults take vitamins and supplements, according to the CDC. Those findings don’t consider the effects that COVID had on shopping habits and health concerns. SPINS Product Intelligence data shows that over the last year, as shoppers wanted to stay as health as possible and … Read more Performance Nutrition Ingredient Attributes and How Vitamins and Supplements Are Evolving

How Attributes Helped a Retailer Improve Category Growth

image symbolizing using attributes and category data for retailers to improve category growth

Setting up Long Term Success for Category Assessment Category assessment can be challenging for retailers: They want to understand what their customers are looking for so they can update their inventory accordingly, enhance the shopper experience, and improve category growth without chasing the wrong trends. No one wants to be overstocked on items that were only fleetingly popular. Fortunately, … Read more How Attributes Helped a Retailer Improve Category Growth

Clean Label Attributes in Body Care: Claims and Ingredients Shoppers are Avoiding and Why

image of clean label soaps

The Growth of Clean Label in Body Care Grocery shoppers have been moving toward clean label diets over the last several years. Rather than focusing on dietary preferences, shoppers have been reviewing product labels to find high quality, additive-free ingredients that they can pronounce. The clean skincare audience has begun to make that same shift, … Read more Clean Label Attributes in Body Care: Claims and Ingredients Shoppers are Avoiding and Why

SPINS Data Helps a Kombucha Company Grow by 65%

When one father’s career took an unexpected turn, he decided to transform his hobby of brewing kombucha at home with his family into a new business. He began with a mission to use only seasonable and sustainable ingredients while also offering surprising twists on flavors. The emerging brand was growing, but for being such an … Read more SPINS Data Helps a Kombucha Company Grow by 65%