Fragmented audiences create a unique challenge for brands and retailers Product innovation is one of the most exciting aspects of the health and wellness industry—and it can also be one of the most overwhelming. Within one year, SPINS channels tracked 71,000 new brands, with 65% of them specifically within the health and wellness space. This … Read more How the Values-Oriented Shopper Is Shaping Modern Commerce
SPINS and Pangea Announce Partnership The shelf tag is one of very few places a customer is guaranteed to look every time they go to the store, but it’s too often overlooked. When a retailer doesn’t use this valuable real estate to its fullest potential, they’re missing the opportunity to educate customers, increase basket sizes, … Read more Shelf Tags Are Too Valuable to Ignore
The Sports Nutrition Category Evolves Beyond Athletic Performance Today, you can find items like protein powder and electrolyte packets in the average consumer’s shopping cart. Not too long ago, however, sports nutrition items were strictly the domain of athletes looking to optimize their performance and gym rats wanting to bulk up. An evolved view of … Read more Sports Nutrition Trends: How Demand for an Active Lifestyle is Fueling Innovation in the Market
Why Retailers Need to Start Stocking New Items Now Perhaps no image better captures the earliest weeks of the pandemic than empty shelves and frustrated shoppers. The uncertain future sent customers stockpiling products until the supply chain was under a pressure test that no one expected. Replicate that throughout the world and you end up … Read more Today’s Supply Chain Disruption: Alternative Products are The Answer
What Are Product Attributes? Attributes are a unique combination of claims, certifications, nutrition facts, ingredients, allergens, brand positioning, and consumer ways of eating to deliver a complete view of the factors driving consumer decisions. SPINS Product Intelligence offers a variety of attribute types for products across the health and wellness market. Get to know more … Read more SPINS Product Attributes Glossary: Understand Your Shoppers’ Needs
Make Your Products Stand Out with Retailers Using SPINS Product Hub The top highlight at Expo East was getting an up-close view of the latest innovative products that brands showcased and are poised to please natural shoppers. New items and updates to existing products gave us brand visibility into how manufacturers are adapting to emerging … Read more Product Intelligence Data Capture: How to Go Beyond the Label to Boost Brand Visibility
As SPINS’ Marketing Data Analyst and Trade Show Insider, Scott covers the latest trends and insights within the Health and Wellness Industry. After going virtual in 2020, Expo East returned to an in-person experience in Philadelphia this year. Even though we were all wearing masks and practicing safety precautions, it felt like old times. Brands … Read more Expo East 2021 Recap: 6 Trends at Natural Products Expo and the Brands Behind Them
Understanding the Complete View of the Market The majority of American adults take vitamins and supplements, according to the CDC. Those findings don’t consider the effects that COVID had on shopping habits and health concerns. SPINS Product Intelligence data shows that over the last year, as shoppers wanted to stay as health as possible and … Read more Performance Nutrition Ingredient Attributes and How Vitamins and Supplements Are Evolving
Setting up Long Term Success for Category Assessment Category assessment can be challenging for retailers: They want to understand what their customers are looking for so they can update their inventory accordingly, enhance the shopper experience, and improve category growth without chasing the wrong trends. No one wants to be overstocked on items that were only fleetingly popular. Fortunately, … Read more How Attributes Helped a Retailer Improve Category Growth
The Growth of Clean Label in Body Care Grocery shoppers have been moving toward clean label diets over the last several years. Rather than focusing on dietary preferences, shoppers have been reviewing product labels to find high quality, additive-free ingredients that they can pronounce. The clean skincare audience has begun to make that same shift, … Read more Clean Label Attributes in Body Care: Claims and Ingredients Shoppers are Avoiding and Why