Consumer TrendWatch: Milk

SPINS consumer trend-watch - Milk

Household panel data shows that some core organic milk consumers have turned away from organic milk purchases over the last three years. With NaturaLink Consumer Segmentation, SPINS’ Consumer Insights Solution program explores buyer behavior around milk and other categories that may be winning those dollars. Leverage SPINS’ insights to better understand the shifting factors that … Read moreConsumer TrendWatch: Milk

Green Cleaning for Spring

Aunt Fannies cleaning vinegar

By Jill Failla   While the weather may not feel like spring in much of the U.S. right now, this is the time of year when many consumers are sprucing up their homes in anticipation of warmer weather by clearing out the clutter and deep-cleaning what remains. In honor of Earth Day right around the … Read moreGreen Cleaning for Spring

Meet Moringa: The Superfood of 2018

Kuli Kuli pure moringa vegetable powder

By Jill Failla In SPINS’ recent 2018 trend predictions webinar, we called out moringa as a superfood to watch this year. A complete plant protein, Moringa oleifera is a tree leaf native to Asia (often ground into a powder) that is high in antioxidants, calcium, potassium, and vitamin C. It’s also being studied and marketed for … Read moreMeet Moringa: The Superfood of 2018

2018 Trend Predictions

SPINS top 10 trend predictions for 2018

What’s ahead in 2018? From key nutrients (for people and pets alike) to special diets to sustainable innovations, SPINS’ industry experts forecast what we expect to disrupt the retail marketplace in 2018. Fill out the form below to access and download SPINS’ Top 10 Trend Predictions for 2018!

2017 Trend Roundup

SPINS trend round up - recapping our trend predictions for 2017

Last year, SPINS’ industry experts forecasted the top 10 trends for 2017. From facial masks to eating insects to regenerative agriculture and more… How did our trend predictions fare in 2017? Fill out the form below to access and download the SPINS Trend Roundup: Recapping Our Predictions for 2017.

TrendWatch: Produce Picks & Purchases

SPINS Trend watch email

Learn how produce is selling across several key segments and how innovative products are helping consumers integrate more fruits and vegetables into their diet, with insights from a recent presentation by SPINS’ Director of Scientific Affairs Jamie Phillips, MS, RDN at the Produce Marketing Association Fresh Summit. Fill out the form below to access and … Read moreTrendWatch: Produce Picks & Purchases

Who’s Really Buying Natural and Organic Products: Unlocking the Market with Consumer Segmentation from SPINS and IRI

Woman and child shopping at store

by Jill Failla Which shoppers make up the core natural and organic segments? SPINS’ and IRI’s NaturaLink™ consumer segmentations show it’s the True Believers and the Enlightened Environmentalists, who represent about 20% of the total population but contribute 38% of total natural and organic dollar sales. Focusing on these two groups is a high (and … Read moreWho’s Really Buying Natural and Organic Products: Unlocking the Market with Consumer Segmentation from SPINS and IRI

Plant Waters Make Waves This Summer

a variety of Drink Melon waters

by Jill Failla Water’s top status among consumers looking for healthful hydration has catapulted this category’s sales in recent years. This is especially true as water establishes itself as a more healthful and, now, equally flavorful alternative to caloric beverages that contain sugar – an ingredient that’s higher on consumers’ list of concerns lately. Flavored … Read morePlant Waters Make Waves This Summer

TrendWatch: Snacking in Summer of ’17

SPINS trend watch - what's hot in summer of 2017

Dive deep into the snacking segment with SPINS to see what’s hot in the summer of ’17. Here we use our panoramic view of retail plus our proprietary product attribution to discover exactly where snacks are growing and what the trends are. We also feature hot finds from this year’s Sweets & Snacks Expo. Read … Read moreTrendWatch: Snacking in Summer of ’17

Sipping on Soup Snacks

Beefsteak vegetable soup

by Jill Failla As more consumers demand portable, healthful snack options, snacking innovation is permeating multiple retail categories—including soup. As another recent enhancement to SPINS’ Product Library, we have expanded our Grab N Go attribute to include ready-to-eat and ready-to-drink soups into additional subcategories to better track the ways shoppers sip, slurp, and snack. Sales … Read moreSipping on Soup Snacks