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online shopping

Creating Health & Wellness Programs with Product Intelligence

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Key Takeaways for Health & Wellness Program Managers:  Product Intelligence helps Health & Wellness program managers (e.g., RDNs): Understand all products in a retailer’s catalog and evaluate by health benefits  Leverage custom-defined nutrition standards in program and diet development Create recommendations for shoppers based on their personal health goals  While Health & Wellness tends to … Read more Creating Health & Wellness Programs with Product Intelligence

Optimizing eCommerce with Product Intelligence

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Optimizing eCommerce featured image

Key Takeaways for eCommerce Managers:  Ensure all product data and images, including fresh and private label, are available.  Use attributes and badging to communicate product qualities.  Maximize product discoverability through granular, attribute-driven search and filtering to ensure no search goes unanswered. To create great experiences, retailers need to inform shoppers about how their products meet … Read more Optimizing eCommerce with Product Intelligence

The Pandemic Accelerated Online Shopping: Why eCommerce Is Here to Stay in the Natural Industry

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photo displaying eCommerce as a way to purchase natural products

The shift from in-person to online shopping began years ago and quickly grew thanks to 2 significant events: the internet boom and the proliferation of smartphones. This year, the global pandemic had a similarly seismic effect on pretty much every aspect of our lives—especially the way shoppers, particularly natural shoppers, get their groceries. Similarly, the growing popularity of natural products … Read more The Pandemic Accelerated Online Shopping: Why eCommerce Is Here to Stay in the Natural Industry