How Retailers Can Respond to Inflation Concerns

image of woman purchasing groceries

Help Customers Adapt to Shifting Prices As a retailer, you can’t ignore the reality that higher prices are having on your customers.  Prices are increasing across industries, and we’re already seeing proof in the VMS aisle. They are stressed—coming off two unusually stressful years—and reprioritizing their expenses. Outside of the store, inflation is an inescapable … Read more How Retailers Can Respond to Inflation Concerns

Snacking Remains Popular With Shoppers Online and In-Store

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Omnichannel Data Gives Insight Into the Snacks Category Shoppers are buying their favorite snacks in brick-and-mortar stores and online—thanks to technology, busy lives, and pandemic habits. Chips, cookies, snack bars, trail mix, candy, dips, rice cakes—you name it. Whether they’re working at home or at the office, heading to the gym, or watching a movie, … Read more Snacking Remains Popular With Shoppers Online and In-Store

Beverage Trends: Functional Ingredients Attract Wellness-Minded Shoppers

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Omnichannel Data Gives Beverage Brands Insights To today’s shoppers, brick-and-mortar and online stores each bring benefits depending on what they’re buying and when. That’s long been apparent for household items and clothing. However, it’s also proven to be true for beverage. Shoppers aren’t just buying milk and soft drinks at the grocery store anymore, but … Read more Beverage Trends: Functional Ingredients Attract Wellness-Minded Shoppers

Signs of Inflation Showing Up in Vitamins and Supplements

image of woman shopping for vitamins and supplements

The greatest price increases and decreases in top VMS categories Inflation is on everyone’s minds. The BLS announced that the Consumer Price Index rose 8.5% in March, setting a 40-year record. Brands feel it when they look at the cost of manufacturing. Retailers see it when they’re forced to increase the sticker price of items. … Read more Signs of Inflation Showing Up in Vitamins and Supplements

CPG Product Innovation Begins in the Natural and Amazon Channels

a woman browsing the shelf to show shopper behavior and the innovation opportunity

3 Questions Omni-Intelligence Data Can Answer CPG product innovation is at the heart of a successful brand. Without it, your brand gets left behind as consumers seek out products that meet their current needs. Consumer tastes change, trends rise and fall, and other brands change the game. You want your brand to stay relevant. That … Read more CPG Product Innovation Begins in the Natural and Amazon Channels

NGA Show 2022 Recap: Which Wellness Trends Are Driving Innovation?

Emerging Trends Indie Retailers Should Know SPINS recently attended The NGA Show, a gathering of independent retailers, wholesalers, food retail industry executives, CPG manufacturers, and service providers. In addition to meeting with some of the best and most exciting minds in the industry, we had the privilege of hosting a breakfast where we discussed the … Read more NGA Show 2022 Recap: Which Wellness Trends Are Driving Innovation?

Why Brands Need Visibility Into Emerging Consumer Trends on Amazon

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Amazon Must Be In Your Omnichannel View Every brand needs to stay competitive, and that means innovating and evolving with their customers’ needs. The only way to understand consumer needs is to pay attention to what they are spending their money on. That’s why you want the most comprehensive view of your shoppers’ habits—and that … Read more Why Brands Need Visibility Into Emerging Consumer Trends on Amazon

3 Reasons Brands Need Omnichannel Sales Data to Understand Today’s Market

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Omnichannel Sales Data Combined With Product Intelligence Drives Innovation and Growth With rapid innovation in brick-and-mortar stores and growth of online retailers, brands have never had more opportunities to get their products in front of shoppers. This expansive retail landscape is the key to finding new customers, innovating new products, and evolving as a business. … Read more 3 Reasons Brands Need Omnichannel Sales Data to Understand Today’s Market

Key Supplement Trends in 2022 and How Omnichannel Fuels the Category

a woman pouring gummy vitamins into her hand to reflect growth of supplements category

Vitamins and Supplements Are Versatile A combination of factors has brought new energy to the vitamins, minerals, and supplements (VMS) category in 2022. For the last two years the pandemic has made health a leading concern for pretty much everyone. Prior to the pandemic, shoppers were already finding ways to augment their diets with additional … Read more Key Supplement Trends in 2022 and How Omnichannel Fuels the Category