In Time for Summer, Sports Drinks Clean Up

Nooma organic electrolyte drinks

By Jill Failla   May is National Physical Fitness and Sports Month, when the President’s Council on Sports, Fitness & Nutrition encourages everyone to get outside and “Move in May.” And when it comes to exercising in the hot summer sun, in May and beyond, hydration is key. Knowing that many consumers turn to sports … Read moreIn Time for Summer, Sports Drinks Clean Up

Who’s Really Buying Natural and Organic Products: Unlocking the Market with Consumer Segmentation from SPINS and IRI

Woman and child shopping at store

by Jill Failla Which shoppers make up the core natural and organic segments? SPINS’ and IRI’s NaturaLink™ consumer segmentations show it’s the True Believers and the Enlightened Environmentalists, who represent about 20% of the total population but contribute 38% of total natural and organic dollar sales. Focusing on these two groups is a high (and … Read moreWho’s Really Buying Natural and Organic Products: Unlocking the Market with Consumer Segmentation from SPINS and IRI

TrendWatch: Snacking in Summer of ’17

SPINS trend watch - what's hot in summer of 2017

Dive deep into the snacking segment with SPINS to see what’s hot in the summer of ’17. Here we use our panoramic view of retail plus our proprietary product attribution to discover exactly where snacks are growing and what the trends are. We also feature hot finds from this year’s Sweets & Snacks Expo. Read … Read moreTrendWatch: Snacking in Summer of ’17

Hot Trends in Frozen Desserts This Summer and Beyond

small ice cream filled cups

by Jill Failla Can frozen desserts provide indulgent treats to please discerning health & wellness shoppers? Certainly! Natural frozen desserts that satisfy special diet needs – and even those claiming functional health benefits – are stealing share of the freezer shelf this summer. In the FZ ICE CREAM subcategory, items in SPINS’ Natural Positioning Group … Read moreHot Trends in Frozen Desserts This Summer and Beyond

Natural Pet Products

spinsights_pet products_sans logo

With proprietary product attribution and data from two proprietary retail channels (Natural and Specialty Gourmet), SPINS data dives deeper into the natural trends that influence the marketplace. So what’s happening in the pet space, and how do natural products factor in? Here we examine the pet segment from a vantage point that only SPINS can … Read moreNatural Pet Products

Trendwatch: Whole Grains

SPINS trend watch - whole grains

Many studies have shown the health benefits of whole grains, but grain labels often lack clear guidance on whole grain content and at times can even be misleading. How much is enough? Which foods pack the biggest whole grain punch? Are there whole grain options for those who prefer to avoid gluten? The Whole Grains … Read moreTrendwatch: Whole Grains