Expo East 2022 Recap: The Top Trends and Exciting Products

8 Emerging Trends We Saw on the Show Floor Each fall, Expo East brings together the best of the natural industry: pioneering brands, innovative products, trend-setting retailers, and top suppliers. This year was no different. After a successful return to an in-person event in 2021, this year’s show was bigger and proved that Expo East … Read more Expo East 2022 Recap: The Top Trends and Exciting Products

SPINS Partners with Naturally Network to Empower Emerging Natural Brands

Partnership will provide educational opportunities for emerging small businesses in the Health and Wellness Industry   CHICAGO, IL (July 20, 2022) – SPINS, a leading wellness-focused data company and advocate for the Natural Products Industry, has partnered with Naturally Network, a collaborative community advancing the Natural and Organic Products Industry, to empower emerging small business … Read more SPINS Partners with Naturally Network to Empower Emerging Natural Brands

Expo West 2022 Recap: 5 Trends We Spotted on the Expo Floor

the Expo West logo against the team at the show reflecting the show recap

Innovative Brands Are Appealing to a Wider Audience On March 8, for the first time in three years, Natural Products Expo West was back in person!  The SPINS team joined an estimated 2,700 exhibitors and 57,000 registered attendees in Anaheim for the largest trade show in the industry, where we saw the latest innovative natural products … Read more Expo West 2022 Recap: 5 Trends We Spotted on the Expo Floor

SPINS Product Attributes Glossary: Understand Your Shoppers’ Needs

a product label that details nutrition facts to reflect how we collect information to differentiate product attributes

What Are Product Attributes? Attributes are a unique combination of claims, certifications, nutrition facts, ingredients, allergens, brand positioning, and consumer ways of eating to deliver a complete view of the factors driving consumer decisions. SPINS Product Intelligence offers a variety of attribute types for products across the health and wellness market. Get to know more … Read more SPINS Product Attributes Glossary: Understand Your Shoppers’ Needs

Expo East 2021 Recap: 6 Trends at Natural Products Expo and the Brands Behind Them

a blurred view of a tradeshow floor and the expo east logo to reflect the show recap article

As SPINS’ Marketing Data Analyst and Trade Show Insider, Scott covers the latest trends and insights within the Health and Wellness Industry.  After going virtual in 2020, Expo East returned to an in-person experience in Philadelphia this year. Even though we were all wearing masks and practicing safety precautions, it felt like old times. Brands … Read more Expo East 2021 Recap: 6 Trends at Natural Products Expo and the Brands Behind Them

13 Trends at SuperZoo 2021 that are Shaping the Pet Industry

image of tradeshow floor with SuperZoo logo to reflect the show recap

As SPINS’ Marketing Data Analyst and Trade Show Insider, Scott covers the latest trends and insights within the Pet Industry.  After a year away, SuperZoo returned to Las Vegas to once again bring together the pet industry’s most innovative brands and trend-setting retailers—not to mention plenty of stylish pets. It was great to be back … Read more 13 Trends at SuperZoo 2021 that are Shaping the Pet Industry

5 Takeaways From The Sweets & Snacks Expo 2021

Image of the Sweets and Snacks logo used for a show recap

As SPINS’ Marketing Data Analyst and Trade Show Insider, Scott covers the latest trends and insights within the Health and Wellness Industry.  As we wrap up The Sweets & Snacks Expo in Indianapolis, the first in-person trade show SPINS attended in over a year and half, we can reflect on what has happened and where we are going from here.  The … Read more 5 Takeaways From The Sweets & Snacks Expo 2021

What Natural Shoppers Are Buying for the BBQ: 3 Data-Backed Shopper Trends for Grilling Season

image of a memorial day bbq spread with better-for-you options

With cities across the country lifting their lockdown restrictions and vaccines becoming more readily available, summer BBQs are sure to make up for lost time. As you begin to plan out your summer celebrations with friends and loved ones, you’ll be happy to know that all the meals, snacks, and drinks you’ll be consuming don’t … Read more What Natural Shoppers Are Buying for the BBQ: 3 Data-Backed Shopper Trends for Grilling Season

In Time for Summer, Sports Drinks Clean Up

Nooma organic electrolyte drinks

By Jill Failla   May is National Physical Fitness and Sports Month, when the President’s Council on Sports, Fitness & Nutrition encourages everyone to get outside and “Move in May.” And when it comes to exercising in the hot summer sun, in May and beyond, hydration is key. Knowing that many consumers turn to sports … Read more In Time for Summer, Sports Drinks Clean Up

Who’s Really Buying Natural and Organic Products: Unlocking the Market with Consumer Segmentation from SPINS and IRI

Woman and child shopping at store

by Jill Failla Which shoppers make up the core natural and organic segments? SPINS’ and IRI’s NaturaLink™ consumer segmentations show it’s the True Believers and the Enlightened Environmentalists, who represent about 20% of the total population but contribute 38% of total natural and organic dollar sales. Focusing on these two groups is a high (and … Read more Who’s Really Buying Natural and Organic Products: Unlocking the Market with Consumer Segmentation from SPINS and IRI