Data Can Bring Your Brand’s Narrative to Life A sell story can transform a business. It can get you stocked in your first retailer, earn you more shelf space, help you break into a new market, or ease the transition from direct-to-consumer to retail. In that conversation with a retailer, you have a unique opportunity … Read more Get on Shelf: How Data Elevates a Sell Story
Brand Growth Begins By Understanding Customers Understanding your consumers and your competition is fundamental to a successful business. Your consumers inform every aspect of your business, from what products you offer and the retail stores you partner with to the way you market. Your competition is trying to earn your shopper’s dollars and retailers’ attention. Knowing what information to gather—and then actually doing … Read more Foundation for a Successful CPG Brand: Consumer Data, Competitive Intelligence, and the Right Tools to Scale
Earth Fare made its name as a pioneer in the natural grocery space, focusing on organic and natural products that don’t contain artificial ingredients. Throughout its history, Earth Fare has grown from a single store to a regional chain, and like all retailers it’s had to navigate a competitive market along the way. Today they’ve established themselves … Read more How Earth Fare Market Relies on Data for Insights, Innovation, and Convenience
One challenge that retailers constantly face is getting a clear view of how they are performing compared to the rest of the market. Only looking at your own sales figures means only getting part of the story, but that’s often the only data you have access to. If you want to understand where you’re succeeding … Read more Reading the Retail Marketplace: How You Can Leverage Category Data to Identify Growth Opportunity