Foundation for a Successful CPG Brand: Consumer Data, Competitive Intelligence, and the Right Tools to Scale

woman shopping at grocery store

Brand Growth Begins By Understanding Customers Understanding your consumers and your competition is fundamental to a successful business. Your consumers inform every aspect of your business, from what products you offer and the retail stores you partner with to the way you market. Your competition is trying to earn your shopper’s dollars and retailers’ attention.   Knowing what information to gather—and then actually doing … Read more Foundation for a Successful CPG Brand: Consumer Data, Competitive Intelligence, and the Right Tools to Scale

How Earth Fare Market Relies on Data for Insights, Innovation, and Convenience

cover image for earth fare interview

Earth Fare made its name as a pioneer in the natural grocery space, focusing on organic and natural products that don’t contain artificial ingredients. Throughout its history, Earth Fare has grown from a single store to a regional chain, and like all retailers it’s had to navigate a competitive market along the way. Today they’ve established themselves … Read more How Earth Fare Market Relies on Data for Insights, Innovation, and Convenience

Reading the Retail Marketplace: How You Can Leverage Category Data to Identify Growth Opportunity

Cover image for an article on category data for retailers

One challenge that retailers constantly face is getting a clear view of how they are performing compared to the rest of the market. Only looking at your own sales figures means only getting part of the story, but that’s often the only data you have access to. If you want to understand where you’re succeeding … Read more Reading the Retail Marketplace: How You Can Leverage Category Data to Identify Growth Opportunity