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functional

The Rise of Values-Oriented Consumers: How Functional Ingredients are Shaping the Snacks Category

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Athletic woman eating a protein bar

Key Takeaways: Consumers are becoming more health and values-oriented, and are willing to pay a premium for products that align with their values.  Functional ingredients, which provide a specific health or nutritional benefit, are increasingly popular among consumers.  Snacking is one category that has seen a lot of innovation in the functional ingredients space.  Values-oriented … Read more The Rise of Values-Oriented Consumers: How Functional Ingredients are Shaping the Snacks Category

How Retailers Can Respond to Inflation Concerns

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image of woman purchasing groceries

Help Customers Adapt to Shifting Prices As a retailer, you can’t ignore the reality that higher prices are having on your customers.  Prices are increasing across industries, and we’re already seeing proof in the VMS aisle. They are stressed—coming off two unusually stressful years—and reprioritizing their expenses. Outside of the store, inflation is an inescapable … Read more How Retailers Can Respond to Inflation Concerns

Snacking Remains Popular With Shoppers Online and In-Store

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image of two women snacking

Omnichannel Data Gives Insight Into the Snacks Category Shoppers are buying their favorite snacks in brick-and-mortar stores and online—thanks to technology, busy lives, and pandemic habits. Chips, cookies, snack bars, trail mix, candy, dips, rice cakes—you name it. Whether they’re working at home or at the office, heading to the gym, or watching a movie, … Read more Snacking Remains Popular With Shoppers Online and In-Store

Beverage Trends: Functional Ingredients Attract Wellness-Minded Shoppers

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image of man and woman enjoying a functional beverage

Omnichannel Data Gives Beverage Brands Insights To today’s shoppers, brick-and-mortar and online stores each bring benefits depending on what they’re buying and when. That’s long been apparent for household items and clothing. However, it’s also proven to be true for beverage. Shoppers aren’t just buying milk and soft drinks at the grocery store anymore, but … Read more Beverage Trends: Functional Ingredients Attract Wellness-Minded Shoppers