5 Innovation Trends Retailers Will Be Chasing Tomorrow: What Grocery Buyers Learned at the NGA Executive Conference

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Grocery Innovation Trends are Driving Today’s Natural Shopper The greatest business challenge of the last 18 months hasn’t been simply that there was a disruption to our daily lives, but rather that there was continuous disruption. Everyone was having to make decisions about their business with the hope that there would be some consistency to … Read more 5 Innovation Trends Retailers Will Be Chasing Tomorrow: What Grocery Buyers Learned at the NGA Executive Conference

Expo East 2021 Recap: 6 Trends at Natural Products Expo and the Brands Behind Them

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As SPINS’ Marketing Data Analyst and Trade Show Insider, Scott covers the latest trends and insights within the Health and Wellness Industry.  After going virtual in 2020, Expo East returned to an in-person experience in Philadelphia this year. Even though we were all wearing masks and practicing safety precautions, it felt like old times. Brands … Read more Expo East 2021 Recap: 6 Trends at Natural Products Expo and the Brands Behind Them

From Functional to Low and Non-Alcoholic Beverages: How Natural Alcohol is Driving Innovation to the Category

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Get to Know SPINS’ Alcohol Attributes and Categories Today’s alcohol aisles and coolers are filled with more variety than ever, offering natural alcohol options as well as non-alcoholic alternatives to appeal to the health-conscious shopper. Long gone are the days of simply asking someone if they would like a beer or glass of wine. Which … Read more From Functional to Low and Non-Alcoholic Beverages: How Natural Alcohol is Driving Innovation to the Category

Cognitive Health Ingredient Trends and How Nootropics Are Helping Mental Performance

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Consumers Increasingly Look to Boost            Mental Health and Focus The core of the health and wellness market has always been about improvement. Better-for-you foods. Better-for-the-planet packaging. Better-for-your-skin body care. As this mentality gained widespread appeal, natural shoppers began to seek products that addressed specific concerns. That’s never been truer than … Read more Cognitive Health Ingredient Trends and How Nootropics Are Helping Mental Performance

Performance Nutrition Ingredient Attributes and How Vitamins and Supplements Are Evolving

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Understanding the Complete View of the Market The majority of American adults take vitamins and supplements, according to the CDC. Those findings don’t consider the effects that COVID had on shopping habits and health concerns. SPINS Product Intelligence data shows that over the last year, as shoppers wanted to stay as health as possible and … Read more Performance Nutrition Ingredient Attributes and How Vitamins and Supplements Are Evolving

Natural Body Care Trends for 2021: Why Shoppers are Seeking Functional Ingredients and Natural Self Care Items (New Data)

image displaying a 2021 wellness trend of responsible body care

Savvy shoppers and functional wellness in body care While food and beverage trends usually take center stage when retailers and brands are trying to understand the natural and wellness industry, something interesting is happening in the body care aisle. Shoppers are expanding their commitment to healthier lifestyles when they’re shopping for soaps, shampoos, skincare, and … Read more Natural Body Care Trends for 2021: Why Shoppers are Seeking Functional Ingredients and Natural Self Care Items (New Data)

From Functional Snacking to Climatarian Lifestyles: Here’s What We Know About Dietary Trends in 2021

image displaying a 2021 wellness trend of healthy diets

New Year, New Lifestyle Mindset The perennial mindset of “New year, new you, new diet” isn’t quite the same in 2021: The pandemic is still on the rise, many people are still working from home, avoiding crowded places, and trying to keep up with their kids’ virtual schooling. People might be aiming to start fresh in … Read more From Functional Snacking to Climatarian Lifestyles: Here’s What We Know About Dietary Trends in 2021

2021 Functional Ingredients Trends: Food As Medicine Becomes a Priority for Shoppers

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Functional Ingredients Become a Type of Medicine The idea that a mindful diet can improve overall health is not exactly new—especially to anyone in the natural and wellness space. Last year, COVID led more shoppers to take this approach and consider the long-term health benefits of what they eat and drink. With a strong immune … Read more 2021 Functional Ingredients Trends: Food As Medicine Becomes a Priority for Shoppers

From Vitamin D to Collagen: Supplements and Functional Ingredients Are in High Demand

Supplements sales were on the rise even before COVID shook up consumer habits earlier this year. Dating back to 2018, supplements saw year over year growth. Vitamins and supplements sold a combined $4.75 billion in 2018, $5 billion last year, and are on target for $5.5 billion this year. As we mentioned in the earlier … Read more From Vitamin D to Collagen: Supplements and Functional Ingredients Are in High Demand