Key Supplement Trends in 2022 and How Omnichannel Fuels the Category

a woman pouring gummy vitamins into her hand to reflect growth of supplements category

Vitamins and Supplements Are Versatile A combination of factors has brought new energy to the vitamins, minerals, and supplements (VMS) category in 2022. For the last two years the pandemic has made health a leading concern for pretty much everyone. Prior to the pandemic, shoppers were already finding ways to augment their diets with additional … Read more Key Supplement Trends in 2022 and How Omnichannel Fuels the Category

What’s Driving Millennial Shoppers: 3 Millennial Trends Shaping the Health and Wellness Market

a group of millennials taking a selfie picture together to represent the generation of millennial shoppers

Who are Millennial Shoppers? Millennials get a lot of attention from the media and marketers, but so much of it mischaracterizes this generation as being young and frivolous with their time and money. Really we’re talking about an estimated 72 million Americans born between 1980 and 2000 who became the largest generation in American history … Read more What’s Driving Millennial Shoppers: 3 Millennial Trends Shaping the Health and Wellness Market

5 Innovation Trends Retailers Will Be Chasing Tomorrow: What Grocery Buyers Learned at the NGA Executive Conference

a bowl of noodles and chopsticks on top with chart and growth arrows to reflect innovation trends in retail

Grocery Innovation Trends are Driving Today’s Natural Shopper The greatest business challenge of the last 18 months hasn’t been simply that there was a disruption to our daily lives, but rather that there was continuous disruption. Everyone was having to make decisions about their business with the hope that there would be some consistency to … Read more 5 Innovation Trends Retailers Will Be Chasing Tomorrow: What Grocery Buyers Learned at the NGA Executive Conference

Expo East 2021 Recap: 6 Trends at Natural Products Expo and the Brands Behind Them

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As SPINS’ Marketing Data Analyst and Trade Show Insider, Scott covers the latest trends and insights within the Health and Wellness Industry.  After going virtual in 2020, Expo East returned to an in-person experience in Philadelphia this year. Even though we were all wearing masks and practicing safety precautions, it felt like old times. Brands … Read more Expo East 2021 Recap: 6 Trends at Natural Products Expo and the Brands Behind Them

From Functional to Low and Non-Alcoholic Beverages: How Natural Alcohol is Driving Innovation to the Category

two kombucha beverages on a wooden piece to reflect natural alcohol trends

Get to Know SPINS’ Alcohol Attributes and Categories Today’s alcohol aisles and coolers are filled with more variety than ever, offering natural alcohol options as well as non-alcoholic alternatives to appeal to the health-conscious shopper. Long gone are the days of simply asking someone if they would like a beer or glass of wine. Which … Read more From Functional to Low and Non-Alcoholic Beverages: How Natural Alcohol is Driving Innovation to the Category

Cognitive Health Ingredient Trends and How Nootropics Are Helping Mental Performance

pouring a supplement tablet into the hand to reflect the use of nootropics to boost mental performance

Consumers Increasingly Look to Boost            Mental Health and Focus The core of the health and wellness market has always been about improvement. Better-for-you foods. Better-for-the-planet packaging. Better-for-your-skin body care. As this mentality gained widespread appeal, natural shoppers began to seek products that addressed specific concerns. That’s never been truer than … Read more Cognitive Health Ingredient Trends and How Nootropics Are Helping Mental Performance

Performance Nutrition Ingredient Attributes and How Vitamins and Supplements Are Evolving

an orange fruit "eating" supplement tablets to reflect vitamins & supplements that boost immune health

Understanding the Complete View of the Market The majority of American adults take vitamins and supplements, according to the CDC. Those findings don’t consider the effects that COVID had on shopping habits and health concerns. SPINS Product Intelligence data shows that over the last year, as shoppers wanted to stay as health as possible and … Read more Performance Nutrition Ingredient Attributes and How Vitamins and Supplements Are Evolving

Natural Body Care Trends for 2021: Why Shoppers are Seeking Functional Ingredients and Natural Self Care Items (New Data)

image displaying a 2021 wellness trend of responsible body care

Savvy shoppers and functional wellness in body care While food and beverage trends usually take center stage when retailers and brands are trying to understand the natural and wellness industry, something interesting is happening in the body care aisle. Shoppers are expanding their commitment to healthier lifestyles when they’re shopping for soaps, shampoos, skincare, and … Read more Natural Body Care Trends for 2021: Why Shoppers are Seeking Functional Ingredients and Natural Self Care Items (New Data)

From Functional Snacking to Climatarian Lifestyles: Here’s What We Know About Dietary Trends in 2021

image displaying a 2021 wellness trend of healthy diets

New Year, New Lifestyle Mindset The perennial mindset of “New year, new you, new diet” isn’t quite the same in 2021: The pandemic is still on the rise, many people are still working from home, avoiding crowded places, and trying to keep up with their kids’ virtual schooling. People might be aiming to start fresh in … Read more From Functional Snacking to Climatarian Lifestyles: Here’s What We Know About Dietary Trends in 2021

2021 Functional Ingredients Trends: Food As Medicine Becomes a Priority for Shoppers

image of an orange and vitamins symbolizing food as medicine

Functional Ingredients Become a Type of Medicine The idea that a mindful diet can improve overall health is not exactly new—especially to anyone in the natural and wellness space. Last year, COVID led more shoppers to take this approach and consider the long-term health benefits of what they eat and drink. With a strong immune … Read more 2021 Functional Ingredients Trends: Food As Medicine Becomes a Priority for Shoppers