The Pursuit of Wellness: How Shoppers are Approaching Trips to the Store

a cart of groceries to reflect wellness shopping habits

Health and Wellness Products Are Leading Growth One of the most exciting aspects of the health and wellness industry is that we collectively enact change every day. Retailers stock innovative products that meet the needs and goals of pioneering shoppers—all before the rest of the mainstream market catches up. The only way to stay relevant … Read more The Pursuit of Wellness: How Shoppers are Approaching Trips to the Store

Global Pet Expo 2022 Recap: Humanization of Pets Reaches New Heights

the global pet expo logo against a pet background with the show recap label to reflect this show

5 Trends We Saw on the Global Pet Expo Floor Global Pet Expo took over the Orange County Convention Center in Orlando, with vendors from all over the world giving us a glimpse into the future of the pet industry. In addition to saying hello to all the adorable cats and dogs who came by … Read more Global Pet Expo 2022 Recap: Humanization of Pets Reaches New Heights

Mood Support Trends: Vitamins and Supplements Offer Solutions to Boost Mental Health

a woman's hand holding a pack of vitamins

Adaptogens, Cognitive Support, and CBD Lead VMS Growth For a trend to emerge, several factors must come together. What’s happening right now in vitamins and supplements (VMS) is the result of years of evolving shopper attitudes meeting pandemic-era needs. For many shoppers, day-to-day life doesn’t look like it did a year ago, much less two … Read more Mood Support Trends: Vitamins and Supplements Offer Solutions to Boost Mental Health

Expo West 2022 Recap: 5 Trends We Spotted on the Expo Floor

the Expo West logo against the team at the show reflecting the show recap

Innovative Brands Are Appealing to a Wider Audience On March 8, for the first time in three years, Natural Products Expo West was back in person!  The SPINS team joined an estimated 2,700 exhibitors and 57,000 registered attendees in Anaheim for the largest trade show in the industry, where we saw the latest innovative natural products … Read more Expo West 2022 Recap: 5 Trends We Spotted on the Expo Floor

Key Supplement Trends in 2022 and How Omnichannel Fuels the Category

a woman pouring gummy vitamins into her hand to reflect growth of supplements category

Vitamins and Supplements Are Versatile A combination of factors has brought new energy to the vitamins, minerals, and supplements (VMS) category in 2022. For the last two years the pandemic has made health a leading concern for pretty much everyone. Prior to the pandemic, shoppers were already finding ways to augment their diets with additional … Read more Key Supplement Trends in 2022 and How Omnichannel Fuels the Category

What’s Driving Millennial Shoppers: 3 Millennial Trends Shaping the Health and Wellness Market

a group of millennials taking a selfie picture together to represent the generation of millennial shoppers

Who are Millennial Shoppers? Millennials get a lot of attention from the media and marketers, but so much of it mischaracterizes this generation as being young and frivolous with their time and money. Really we’re talking about an estimated 72 million Americans born between 1980 and 2000 who became the largest generation in American history … Read more What’s Driving Millennial Shoppers: 3 Millennial Trends Shaping the Health and Wellness Market

5 Innovation Trends Retailers Will Be Chasing Tomorrow: What Grocery Buyers Learned at the NGA Executive Conference

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Grocery Innovation Trends are Driving Today’s Natural Shopper The greatest business challenge of the last 18 months hasn’t been simply that there was a disruption to our daily lives, but rather that there was continuous disruption. Everyone was having to make decisions about their business with the hope that there would be some consistency to … Read more 5 Innovation Trends Retailers Will Be Chasing Tomorrow: What Grocery Buyers Learned at the NGA Executive Conference

Expo East 2021 Recap: 6 Trends at Natural Products Expo and the Brands Behind Them

a blurred view of a tradeshow floor and the expo east logo to reflect the show recap article

As SPINS’ Marketing Data Analyst and Trade Show Insider, Scott covers the latest trends and insights within the Health and Wellness Industry.  After going virtual in 2020, Expo East returned to an in-person experience in Philadelphia this year. Even though we were all wearing masks and practicing safety precautions, it felt like old times. Brands … Read more Expo East 2021 Recap: 6 Trends at Natural Products Expo and the Brands Behind Them

From Functional to Low and Non-Alcoholic Beverages: How Natural Alcohol is Driving Innovation to the Category

two kombucha beverages on a wooden piece to reflect natural alcohol trends

Get to Know SPINS’ Alcohol Attributes and Categories Today’s alcohol aisles and coolers are filled with more variety than ever, offering natural alcohol options as well as non-alcoholic alternatives to appeal to the health-conscious shopper. Long gone are the days of simply asking someone if they would like a beer or glass of wine. Which … Read more From Functional to Low and Non-Alcoholic Beverages: How Natural Alcohol is Driving Innovation to the Category

Cognitive Health Ingredient Trends and How Nootropics Are Helping Mental Performance

pouring a supplement tablet into the hand to reflect the use of nootropics to boost mental performance

Consumers Increasingly Look to Boost            Mental Health and Focus The core of the health and wellness market has always been about improvement. Better-for-you foods. Better-for-the-planet packaging. Better-for-your-skin body care. As this mentality gained widespread appeal, natural shoppers began to seek products that addressed specific concerns. That’s never been truer than … Read more Cognitive Health Ingredient Trends and How Nootropics Are Helping Mental Performance