The Rise of Values-Oriented Consumers: How Functional Ingredients are Shaping the Snacks Category

Athletic woman eating a protein bar

Key Takeaways: Consumers are becoming more health and values-oriented, and are willing to pay a premium for products that align with their values.  Functional ingredients, which provide a specific health or nutritional benefit, are increasingly popular among consumers.  Snacking is one category that has seen a lot of innovation in the functional ingredients space.  Values-oriented … Read more The Rise of Values-Oriented Consumers: How Functional Ingredients are Shaping the Snacks Category

Hemp: Why Gen Z and Millennials are Embracing It

N,A,Glass,Jar,And,Hemp,Seeds

Key Takeaways: Hemp seeds have the potential to expand their market share in the seed market Hemp seeds are being used as ingredients to enhance their nutritional profiles and sustainability missions. Functional beverages are a key driver of hemp seed usage in food and beverage products. Consumers are seeking innovative ways to add nutrients to … Read more Hemp: Why Gen Z and Millennials are Embracing It

What’s Next in Gluten-Free

With the increasing demand for gluten-free products in the natural and specialty space, businesses need to stay updated on the latest trends and opportunities in this market. We are going to explore the state of the gluten-free market and highlight retail consumer insights, key trends, and growth opportunities for businesses to capitalize on. Moreover, we … Read more What’s Next in Gluten-Free

8 Takeaways from Expo West 2023

Last week, the 2023 edition of Natural Products Expo West brought the natural industry together in Anaheim for an exciting week of education, conversations, product showcases, and—most importantly—sampling. With more than 65,000 registered attendees and 3,000 exhibitors across 5 days and multiple halls, Expo West reminded everyone why it is the event of the year … Read more 8 Takeaways from Expo West 2023

Get Ready for Natural Products Expo West 2023

pre-show expo west 2023 header image

Natural Products Expo West is almost here and we’re excited to see you there. That’s why we wanted to help you make the most of the year’s biggest show. With thousands of vendors in several halls, you might feel intimidated trying to take it all in and overwhelmed enjoying all the samples. Especially right now, … Read more Get Ready for Natural Products Expo West 2023

Hemp 101: Understanding the Superfood

hemp 101

Hemp offers many uses and benefits Hemp has made its way from specialty retailers into mainstream outlets as a common ingredient in the food, beverage, VMS, and body care aisles. Yet, many shoppers are still not sure what hemp is (and what it isn’t). That is in part because hemp only became legal in the … Read more Hemp 101: Understanding the Superfood

Probiotics and Prebiotics Find a New Audience as Functional Ingredients

yogurt parfait

Trends to watch in VMS (vitamin, mineral and supplements segment), beverages, and yogurt Probiotics and prebiotics are longtime staples of the health and wellness market, and they have gradually gained new audiences as gut health became a popular topic for mainstream shoppers. The result has been an interesting shift in what is driving growth for … Read more Probiotics and Prebiotics Find a New Audience as Functional Ingredients

The Pursuit of Wellness: How Shoppers are Approaching Trips to the Store

a cart of groceries to reflect wellness shopping habits

Health and Wellness Products Are Leading Growth One of the most exciting aspects of the health and wellness industry is that we collectively enact change every day. Retailers stock innovative products that meet the needs and goals of pioneering shoppers—all before the rest of the mainstream market catches up. The only way to stay relevant … Read more The Pursuit of Wellness: How Shoppers are Approaching Trips to the Store

Global Pet Expo 2022 Recap: Humanization of Pets Reaches New Heights

the global pet expo logo against a pet background with the show recap label to reflect this show

5 Trends We Saw on the Global Pet Expo Floor Global Pet Expo took over the Orange County Convention Center in Orlando, with vendors from all over the world giving us a glimpse into the future of the pet industry. In addition to saying hello to all the adorable cats and dogs who came by … Read more Global Pet Expo 2022 Recap: Humanization of Pets Reaches New Heights

Mood Support Trends: Vitamins and Supplements Offer Solutions to Boost Mental Health

a woman's hand holding a pack of vitamins

Adaptogens, Cognitive Support, and CBD Lead VMS Growth For a trend to emerge, several factors must come together. What’s happening right now in vitamins and supplements (VMS) is the result of years of evolving shopper attitudes meeting pandemic-era needs. For many shoppers, day-to-day life doesn’t look like it did a year ago, much less two … Read more Mood Support Trends: Vitamins and Supplements Offer Solutions to Boost Mental Health