Last week, the 2023 edition of Natural Products Expo West brought the natural industry together in Anaheim for an exciting week of education, conversations, product showcases, and—most importantly—sampling. With more than 65,000 registered attendees and 3,000 exhibitors across 5 days and multiple halls, Expo West reminded everyone why it is the event of the year … Read more 8 Takeaways from Expo West 2023
Natural Products Expo West is almost here and we’re excited to see you there. That’s why we wanted to help you make the most of the year’s biggest show. With thousands of vendors in several halls, you might feel intimidated trying to take it all in and overwhelmed enjoying all the samples. Especially right now, … Read more Get Ready for Natural Products Expo West 2023
Hemp offers many uses and benefits Hemp has made its way from specialty retailers into mainstream outlets as a common ingredient in the food, beverage, VMS, and body care aisles. Yet, many shoppers are still not sure what hemp is (and what it isn’t). That is in part because hemp only became legal in the … Read more Hemp 101: Understanding the Superfood
Trends to watch in VMS (vitamin, mineral and supplements segment), beverages, and yogurt Probiotics and prebiotics are longtime staples of the health and wellness market, and they have gradually gained new audiences as gut health became a popular topic for mainstream shoppers. The result has been an interesting shift in what is driving growth for … Read more Probiotics and Prebiotics Find a New Audience as Functional Ingredients
Health and Wellness Products Are Leading Growth One of the most exciting aspects of the health and wellness industry is that we collectively enact change every day. Retailers stock innovative products that meet the needs and goals of pioneering shoppers—all before the rest of the mainstream market catches up. The only way to stay relevant … Read more The Pursuit of Wellness: How Shoppers are Approaching Trips to the Store
5 Trends We Saw on the Global Pet Expo Floor Global Pet Expo took over the Orange County Convention Center in Orlando, with vendors from all over the world giving us a glimpse into the future of the pet industry. In addition to saying hello to all the adorable cats and dogs who came by … Read more Global Pet Expo 2022 Recap: Humanization of Pets Reaches New Heights
Adaptogens, Cognitive Support, and CBD Lead VMS Growth For a trend to emerge, several factors must come together. What’s happening right now in vitamins and supplements (VMS) is the result of years of evolving shopper attitudes meeting pandemic-era needs. For many shoppers, day-to-day life doesn’t look like it did a year ago, much less two … Read more Mood Support Trends: Vitamins and Supplements Offer Solutions to Boost Mental Health
Innovative Brands Are Appealing to a Wider Audience On March 8, for the first time in three years, Natural Products Expo West was back in person! The SPINS team joined an estimated 2,700 exhibitors and 57,000 registered attendees in Anaheim for the largest trade show in the industry, where we saw the latest innovative natural products … Read more Expo West 2022 Recap: 5 Trends We Spotted on the Expo Floor
Vitamins and Supplements Are Versatile A combination of factors has brought new energy to the vitamins, minerals, and supplements (VMS) category in 2022. For the last two years the pandemic has made health a leading concern for pretty much everyone. Prior to the pandemic, shoppers were already finding ways to augment their diets with additional … Read more Key Supplement Trends in 2022 and How Omnichannel Fuels the Category
Who are Millennial Shoppers? Millennials get a lot of attention from the media and marketers, but so much of it mischaracterizes this generation as being young and frivolous with their time and money. Really we’re talking about an estimated 72 million Americans born between 1980 and 2000 who became the largest generation in American history … Read more What’s Driving Millennial Shoppers: 3 Millennial Trends Shaping the Health and Wellness Market