From Vitamin D to Collagen: Supplements and Functional Ingredients Are in High Demand

Supplements sales were on the rise even before COVID shook up consumer habits earlier this year. Dating back to 2018, supplements saw year over year growth. Vitamins and supplements sold a combined $4.75 billion in 2018, $5 billion last year, and are on target for $5.5 billion this year. As we mentioned in the earlier … Read more From Vitamin D to Collagen: Supplements and Functional Ingredients Are in High Demand

Building a Successful Retail Pitch: 5 Essential Data Points to Include When Pitching to Retailers

Intro image to article on how to create a successful retail pitch

As if you’re not already busy enough just handling all the surprises 2020 has thrown at you, it’s once again time to meet with retailers to pitch your products. By now you’re probably crafting your pitch and finding the right message to make you stand out to retailers. It’s a hectic time in an already … Read more Building a Successful Retail Pitch: 5 Essential Data Points to Include When Pitching to Retailers