Use Omnichannel Data to Strengthen Your Sell Story SPINS has longstanding relationships with brands and retailers, and over the years two goals have remained constant: Brands want to know how they can get their products on store shelves Retailers want brand teams to know the ins and outs of their data at pitch meetings As … Read more Building a Successful Retail Pitch: 5 Essential Data Points to Include When Pitching to Retailers
Innovative Brands Are Appealing to a Wider Audience On March 8, for the first time in three years, Natural Products Expo West was back in person! The SPINS team joined an estimated 2,700 exhibitors and 57,000 registered attendees in Anaheim for the largest trade show in the industry, where we saw the latest innovative natural products … Read more Expo West 2022 Recap: 5 Trends We Spotted on the Expo Floor
3 Questions Omni-Intelligence Data Can Answer CPG product innovation is at the heart of a successful brand. Without it, your brand gets left behind as consumers seek out products that meet their current needs. Consumer tastes change, trends rise and fall, and other brands change the game. You want your brand to stay relevant. That … Read more CPG Product Innovation Begins in the Natural and Amazon Channels
Emerging Trends Indie Retailers Should Know SPINS recently attended The NGA Show, a gathering of independent retailers, wholesalers, food retail industry executives, CPG manufacturers, and service providers. In addition to meeting with some of the best and most exciting minds in the industry, we had the privilege of hosting a breakfast where we discussed the … Read more NGA Show 2022 Recap: Which Wellness Trends Are Driving Innovation?
Amazon Must Be In Your Omnichannel View Every brand needs to stay competitive, and that means innovating and evolving with their customers’ needs. The only way to understand consumer needs is to pay attention to what they are spending their money on. That’s why you want the most comprehensive view of your shoppers’ habits—and that … Read more Why Brands Need Visibility Into Emerging Consumer Trends on Amazon
The Rise of Sweetener Substitutes The average American consumes 19.5 teaspoons of added sugar every day, translating to almost 60 pounds of added sugar per year, according to experts. That’s easy to understand when you realize that an estimated 74% of packaged foods have added sugars and there are 61 different names for sugars on … Read more Cutting Back On Sugar: Which Sweetener Alternatives Are Shoppers Choosing and Why?
Omnichannel Sales Data Combined With Product Intelligence Drives Innovation and Growth With rapid innovation in brick-and-mortar stores and growth of online retailers, brands have never had more opportunities to get their products in front of shoppers. This expansive retail landscape is the key to finding new customers, innovating new products, and evolving as a business. … Read more 3 Reasons Brands Need Omnichannel Sales Data to Understand Today’s Market
Vitamins and Supplements Are Versatile A combination of factors has brought new energy to the vitamins, minerals, and supplements (VMS) category in 2022. For the last two years the pandemic has made health a leading concern for pretty much everyone. Prior to the pandemic, shoppers were already finding ways to augment their diets with additional … Read more Key Supplement Trends in 2022 and How Omnichannel Fuels the Category
SPINS and Pangea Announce Partnership The shelf tag is one of very few places a customer is guaranteed to look every time they go to the store, but it’s too often overlooked. When a retailer doesn’t use this valuable real estate to its fullest potential, they’re missing the opportunity to educate customers, increase basket sizes, … Read more Shelf Tags Are Too Valuable to Ignore
Who are Millennial Shoppers? Millennials get a lot of attention from the media and marketers, but so much of it mischaracterizes this generation as being young and frivolous with their time and money. Really we’re talking about an estimated 72 million Americans born between 1980 and 2000 who became the largest generation in American history … Read more What’s Driving Millennial Shoppers: 3 Millennial Trends Shaping the Health and Wellness Market