Plant-Based Attributes: A Guide to the Evolving Definitions in Today’s Plant-Based Market

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Plant-Based Attributes are Evolving The growing popularity of plant-based options has helped push sales of plant-based items up year over year, with this year’s pandemic-induced stock-up accelerating that growth. While meatless, vegetarian, and vegan options have been around for years, they are only part of today’s plant-based market. The scope of today’s plant-based options is … Read more Plant-Based Attributes: A Guide to the Evolving Definitions in Today’s Plant-Based Market

Beverage Trends: 5 In-Demand Beverage Categories to Watch

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More than Thirst Quenchers Today, beverages are so much more than a way to quench our thirst. Shoppers are forming new habits to support their sustainability initiatives, their social behavior, and more often than not, their health. As we analyze current beverage trends, here are 5 beverage categories whose stand-out growth rates have caught our … Read more Beverage Trends: 5 In-Demand Beverage Categories to Watch

When Mission Meets Wellness: 4 Mission-Driven Consumer Trends to Watch

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The Mission-Driven Consumer Consumers have long been spending their dollars with a purpose—whether it’s a personal matter or a larger social cause. Many businesses have followed their lead and built their brands on the premise of better the world in their own way. Now, thanks to this diversifying product selection and a growing sense of responsibility, today’s mission-driven consumer and … Read more When Mission Meets Wellness: 4 Mission-Driven Consumer Trends to Watch

2020’s Top Trends in Natural and Organic

Spark Change Kicks Off: An Update on the Natural and Organic Market Last week, Spark Change, a Natural Products Expo, kicked off its virtual 2020 event. To start the event off, Carlotta Mast from New Hope Network and Nick McCoy from Whipstitch Capital gave attendees an update on the state of the natural and organic industry in this very unusual year.  With COVID-19 … Read more 2020’s Top Trends in Natural and Organic

Pet Trends 2020: What’s Driving Today’s Pet Parents

The Trends Driving the Pet Industry in 2020 We have seen a massive increase of pet parents in the marketplace today, with 70% of retail sales coming from purchasing pet food and treats, providing potential for the pet industry to evolve, based on this fast-changing industry. Recently, our SPINS pet experts walked through the key trends shaping the … Read more Pet Trends 2020: What’s Driving Today’s Pet Parents

3 Pandemic Shopping Trends that are Guiding Spending

Today’s Budget-Conscious Shoppers Are Focused on Wellness and Good Prices Price always matters to shoppers, but it takes on a new level of importance during a recession and a pandemic. Since the start of lockdown, shoppers have been balancing more at-home meals with a desire to stay healthy and also watch their budgets. Yet, the pandemic shifted … Read more 3 Pandemic Shopping Trends that are Guiding Spending

What is Store Level Data? 4 Ways Brands Use it to Adjust Their Growth Tactics

Store Level Data growth tactics

4 Ways You Can Get Tactical With Store Level Data For brands, getting access to the right data can be the difference between feeling like they’re in the dark and feeling like they’re in control. Store Level Data is one way brands are not only gathering more information about their product performance but are using it to … Read more What is Store Level Data? 4 Ways Brands Use it to Adjust Their Growth Tactics

Who Is The Plant-Based Shopper?

By now you know that plant-based products are booming. Plant-based sales outpaced overall food sales throughout the beginning stage of lockdown shopping. Retailers are strategizing the best way to attract and retain customers who are exploring this growing channel.  Has Plant-based Been Growing Even Through COVID-19? COVID-19’s stock-up and lockdown phase brought 2 million new customers to plant-based category, according … Read more Who Is The Plant-Based Shopper?

From Vitamin D to Collagen: Supplements and Functional Ingredients Are in High Demand

Supplements sales were on the rise even before COVID shook up consumer habits earlier this year. Dating back to 2018, supplements saw year over year growth. Vitamins and supplements sold a combined $4.75 billion in 2018, $5 billion last year, and are on target for $5.5 billion this year. As we mentioned in the earlier … Read more From Vitamin D to Collagen: Supplements and Functional Ingredients Are in High Demand

Building a Successful Retail Pitch: 5 Essential Data Points to Include When Pitching to Retailers

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As if you’re not already busy enough just handling all the surprises 2020 has thrown at you, it’s once again time to meet with retailers to pitch your products. By now you’re probably crafting your pitch and finding the right message to make you stand out to retailers. It’s a hectic time in an already … Read more Building a Successful Retail Pitch: 5 Essential Data Points to Include When Pitching to Retailers