Consumers Are Heading to the Freezer: 3 Factors Driving Frozen Foods Trends in 2020

The Rising Popularity of Frozen Foods Frozen foods are popular kitchen staples for several reasons: a long shelf life, convenience, and an abundance of comfort food options. That’s been especially important in 2020, but the pandemic isn’t the only reason you can expect frozen foods trends to continue the upward momentum.   In a recent webinar, Reframing the … Read more Consumers Are Heading to the Freezer: 3 Factors Driving Frozen Foods Trends in 2020

How Attributes Helped a Retailer Improve Category Growth

image symbolizing using attributes and category data for retailers to improve category growth

Setting up Long Term Success for Category Assessment Category assessment can be challenging for retailers: They want to understand what their customers are looking for so they can update their inventory accordingly, enhance the shopper experience, and improve category growth without chasing the wrong trends. No one wants to be overstocked on items that were only fleetingly popular. Fortunately, … Read more How Attributes Helped a Retailer Improve Category Growth

Plant-Based Attributes: A Guide to the Evolving Definitions in Today’s Plant-Based Market

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Plant-Based Attributes are Evolving The growing popularity of plant-based options has helped push sales of plant-based items up year over year, with this year’s pandemic-induced stock-up accelerating that growth. While meatless, vegetarian, and vegan options have been around for years, they are only part of today’s plant-based market. The scope of today’s plant-based options is … Read more Plant-Based Attributes: A Guide to the Evolving Definitions in Today’s Plant-Based Market

Beverage Trends: 5 In-Demand Beverage Categories to Watch

photo of shopper looking for beverage trends

More than Thirst Quenchers Today, beverages are so much more than a way to quench our thirst. Shoppers are forming new habits to support their sustainability initiatives, their social behavior, and more often than not, their health. As we analyze current beverage trends, here are 5 beverage categories whose stand-out growth rates have caught our … Read more Beverage Trends: 5 In-Demand Beverage Categories to Watch

When Mission Meets Wellness: 4 Mission-Driven Consumer Trends to Watch

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The Mission-Driven Consumer Consumers have long been spending their dollars with a purpose—whether it’s a personal matter or a larger social cause. Many businesses have followed their lead and built their brands on the premise of better the world in their own way. Now, thanks to this diversifying product selection and a growing sense of responsibility, today’s mission-driven consumer and … Read more When Mission Meets Wellness: 4 Mission-Driven Consumer Trends to Watch

2020’s Top Trends in Natural and Organic

Spark Change Kicks Off: An Update on the Natural and Organic Market Last week, Spark Change, a Natural Products Expo, kicked off its virtual 2020 event. To start the event off, Carlotta Mast from New Hope Network and Nick McCoy from Whipstitch Capital gave attendees an update on the state of the natural and organic industry in this very unusual year.  With COVID-19 … Read more 2020’s Top Trends in Natural and Organic

Pet Trends 2020: What’s Driving Today’s Pet Parents

The Trends Driving the Pet Industry in 2020 We have seen a massive increase of pet parents in the marketplace today, with 70% of retail sales coming from purchasing pet food and treats, providing potential for the pet industry to evolve, based on this fast-changing industry. Recently, our SPINS pet experts walked through the key trends shaping the … Read more Pet Trends 2020: What’s Driving Today’s Pet Parents

3 Pandemic Shopping Trends that are Guiding Spending

Today’s Budget-Conscious Shoppers Are Focused on Wellness and Good Prices Price always matters to shoppers, but it takes on a new level of importance during a recession and a pandemic. Since the start of lockdown, shoppers have been balancing more at-home meals with a desire to stay healthy and also watch their budgets. Yet, the pandemic shifted … Read more 3 Pandemic Shopping Trends that are Guiding Spending

What is Store Level Data? 4 Ways Brands Use it to Adjust Their Growth Tactics

Store Level Data growth tactics

4 Ways You Can Get Tactical With Store Level Data For brands, getting access to the right data can be the difference between feeling like they’re in the dark and feeling like they’re in control. Store Level Data is one way brands are not only gathering more information about their product performance but are using it to … Read more What is Store Level Data? 4 Ways Brands Use it to Adjust Their Growth Tactics

Who Is The Plant-Based Shopper?

By now you know that plant-based products are booming. Plant-based sales outpaced overall food sales throughout the beginning stage of lockdown shopping. Retailers are strategizing the best way to attract and retain customers who are exploring this growing channel.  Has Plant-based Been Growing Even Through COVID-19? COVID-19’s stock-up and lockdown phase brought 2 million new customers to plant-based category, according … Read more Who Is The Plant-Based Shopper?