Key Supplement Trends in 2022 and How Omnichannel Fuels the Category

a woman pouring gummy vitamins into her hand to reflect growth of supplements category

Vitamins and Supplements Are Versatile A combination of factors has brought new energy to the vitamins, minerals, and supplements (VMS) category in 2022. For the last two years the pandemic has made health a leading concern for pretty much everyone. Prior to the pandemic, shoppers were already finding ways to augment their diets with additional … Read more Key Supplement Trends in 2022 and How Omnichannel Fuels the Category

Shelf Tags Are Too Valuable to Ignore

side by side of SPINS' and Pangea's logos to reflect partnership

SPINS and Pangea Announce Partnership The shelf tag is one of very few places a customer is guaranteed to look every time they go to the store, but it’s too often overlooked. When a retailer doesn’t use this valuable real estate to its fullest potential, they’re missing the opportunity to educate customers, increase basket sizes, … Read more Shelf Tags Are Too Valuable to Ignore

What’s Driving Millennial Shoppers: 3 Millennial Trends Shaping the Health and Wellness Market

a group of millennials taking a selfie picture together to represent the generation of millennial shoppers

Who are Millennial Shoppers? Millennials get a lot of attention from the media and marketers, but so much of it mischaracterizes this generation as being young and frivolous with their time and money. Really we’re talking about an estimated 72 million Americans born between 1980 and 2000 who became the largest generation in American history … Read more What’s Driving Millennial Shoppers: 3 Millennial Trends Shaping the Health and Wellness Market

Sports Nutrition Trends: How Demand for an Active Lifestyle is Fueling Innovation in the Market

a collection of workout gear which includes protein powder, athletic shoes, and an apple to reflect the growth in sports nutrition for an active lifestyle

The Sports Nutrition Category Evolves Beyond Athletic Performance Today, you can find items like protein powder and electrolyte packets in the average consumer’s shopping cart. Not too long ago, however, sports nutrition items were strictly the domain of athletes looking to optimize their performance and gym rats wanting to bulk up. An evolved view of … Read more Sports Nutrition Trends: How Demand for an Active Lifestyle is Fueling Innovation in the Market

Today’s Supply Chain Disruption: Alternative Products are The Answer

a grocery employee filling shelves with produce

Why Retailers Need to Start Stocking New Items Now Perhaps no image better captures the earliest weeks of the pandemic than empty shelves and frustrated shoppers. The uncertain future sent customers stockpiling products until the supply chain was under a pressure test that no one expected. Replicate that throughout the world and you end up … Read more Today’s Supply Chain Disruption: Alternative Products are The Answer

SPINS Product Attributes Glossary: Understand Your Shoppers’ Needs

a product label that details nutrition facts to reflect how we collect information to differentiate product attributes

What Are Product Attributes? Attributes are a unique combination of claims, certifications, nutrition facts, ingredients, allergens, brand positioning, and consumer ways of eating to deliver a complete view of the factors driving consumer decisions. SPINS Product Intelligence offers a variety of attribute types for products across the health and wellness market. Get to know more … Read more SPINS Product Attributes Glossary: Understand Your Shoppers’ Needs

Product Intelligence Data Capture: How to Go Beyond the Label to Boost Brand Visibility

a woman picking up a product from the shelf which reflects a retailer boosting brand visibilty

Make Your Products Stand Out with Retailers Using SPINS Product Hub The top highlight at Expo East was getting an up-close view of the latest innovative products that brands showcased and are poised to please natural shoppers. New items and updates to existing products gave us brand visibility into how manufacturers are adapting to emerging … Read more Product Intelligence Data Capture: How to Go Beyond the Label to Boost Brand Visibility

5 Innovation Trends Retailers Will Be Chasing Tomorrow: What Grocery Buyers Learned at the NGA Executive Conference

a bowl of noodles and chopsticks on top with chart and growth arrows to reflect innovation trends in retail

Grocery Innovation Trends are Driving Today’s Natural Shopper The greatest business challenge of the last 18 months hasn’t been simply that there was a disruption to our daily lives, but rather that there was continuous disruption. Everyone was having to make decisions about their business with the hope that there would be some consistency to … Read more 5 Innovation Trends Retailers Will Be Chasing Tomorrow: What Grocery Buyers Learned at the NGA Executive Conference

From Functional to Low and Non-Alcoholic Beverages: How Natural Alcohol is Driving Innovation to the Category

two kombucha beverages on a wooden piece to reflect natural alcohol trends

Get to Know SPINS’ Alcohol Attributes and Categories Today’s alcohol aisles and coolers are filled with more variety than ever, offering natural alcohol options as well as non-alcoholic alternatives to appeal to the health-conscious shopper. Long gone are the days of simply asking someone if they would like a beer or glass of wine. Which … Read more From Functional to Low and Non-Alcoholic Beverages: How Natural Alcohol is Driving Innovation to the Category

Cognitive Health Ingredient Trends and How Nootropics Are Helping Mental Performance

pouring a supplement tablet into the hand to reflect the use of nootropics to boost mental performance

Consumers Increasingly Look to Boost            Mental Health and Focus The core of the health and wellness market has always been about improvement. Better-for-you foods. Better-for-the-planet packaging. Better-for-your-skin body care. As this mentality gained widespread appeal, natural shoppers began to seek products that addressed specific concerns. That’s never been truer than … Read more Cognitive Health Ingredient Trends and How Nootropics Are Helping Mental Performance