From Functional Snacking to Climatarian Lifestyles: Here’s What We Know About Dietary Trends in 2021

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New Year, New Lifestyle Mindset The perennial mindset of “New year, new you, new diet” isn’t quite the same in 2021: The pandemic is still on the rise, many people are still working from home, avoiding crowded places, and trying to keep up with their kids’ virtual schooling. People might be aiming to start fresh in … Read more From Functional Snacking to Climatarian Lifestyles: Here’s What We Know About Dietary Trends in 2021

2021 Functional Ingredients Trends: Food As Medicine Becomes a Priority for Shoppers

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Functional Ingredients Become a Type of Medicine The idea that a mindful diet can improve overall health is not exactly new—especially to anyone in the natural and wellness space. Last year, COVID led more shoppers to take this approach and consider the long-term health benefits of what they eat and drink. With a strong immune … Read more 2021 Functional Ingredients Trends: Food As Medicine Becomes a Priority for Shoppers

What to Expect in 2021: 5 Themes for Natural and Wellness Trends That Will Shape the Industry

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5 Themes that Will Define Natural and Wellness Trends in 2021 As we kick off a new (and hopefully better) year, our experts will be sharing the natural and wellness trends that will drive shopper behavior in 2021. To set the stage, we’ve put together 5 major themes that we’ll be unpacking over the next several weeks. … Read more What to Expect in 2021: 5 Themes for Natural and Wellness Trends That Will Shape the Industry

Self-Care Trends: How to Appeal to Shoppers with Self-Care Products

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The Rise of Self-Care Trends During COVID-19 Staying at home for the past 9 months and wearing a mask when heading to the store seemed to have changed priorities for shoppers heading to the body care aisle. Not only are Google Search Trends for self-care up 550% since last December, items related to self-care saw … Read more Self-Care Trends: How to Appeal to Shoppers with Self-Care Products

How to Use SPINS Data: 6 Ways Emerging Brands Use SPINS to Grow Faster

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Why Emerging Brands Use SPINS Data  Although all brands want to grow and expand their footprint, emerging brands are in a unique position. Your products are in the market, which means you’ve conquered the daunting pre-launch phase of their business, but you don’t have a wealth of historical data to work with. SPINS has helped … Read more How to Use SPINS Data: 6 Ways Emerging Brands Use SPINS to Grow Faster

Reading the Retail Marketplace: How You Can Leverage Category Data to Identify Growth Opportunity

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One challenge that retailers constantly face is getting a clear view of how they are performing compared to the rest of the market. Only looking at your own sales figures means only getting part of the story, but that’s often the only data you have access to. If you want to understand where you’re succeeding … Read more Reading the Retail Marketplace: How You Can Leverage Category Data to Identify Growth Opportunity

The Complicated CBD Retail Market: Understanding CBD’s Strengths, Weaknesses, and TBDs

The State of the CBD Retail Market Over the last year, and especially during the COVID lockdown, CBD growth in natural and mainstream multioutlet stores has slowed down to under 1%. Yet, even with that slowed growth rate, these stores have accrued $153 million in sales from CBD products, according to SPINS’ Natural Enhanced and MultiOutlet channels (powered by IRI). That’s still a sizeable piece … Read more The Complicated CBD Retail Market: Understanding CBD’s Strengths, Weaknesses, and TBDs

Consumers Are Heading to the Freezer: 3 Factors Driving Frozen Foods Trends in 2020

The Rising Popularity of Frozen Foods Frozen foods are popular kitchen staples for several reasons: a long shelf life, convenience, and an abundance of comfort food options. That’s been especially important in 2020, but the pandemic isn’t the only reason you can expect frozen foods trends to continue the upward momentum.   In a recent webinar, Reframing the … Read more Consumers Are Heading to the Freezer: 3 Factors Driving Frozen Foods Trends in 2020

How Attributes Helped a Retailer Improve Category Growth

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Setting up Long Term Success for Category Assessment Category assessment can be challenging for retailers: They want to understand what their customers are looking for so they can update their inventory accordingly, enhance the shopper experience, and improve category growth without chasing the wrong trends. No one wants to be overstocked on items that were only fleetingly popular. Fortunately, … Read more How Attributes Helped a Retailer Improve Category Growth

Plant-Based Attributes: A Guide to the Evolving Definitions in Today’s Plant-Based Market

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Plant-Based Attributes are Evolving The growing popularity of plant-based options has helped push sales of plant-based items up year over year, with this year’s pandemic-induced stock-up accelerating that growth. While meatless, vegetarian, and vegan options have been around for years, they are only part of today’s plant-based market. The scope of today’s plant-based options is … Read more Plant-Based Attributes: A Guide to the Evolving Definitions in Today’s Plant-Based Market