Amazon Insights: What’s Trending in the Facial Serums, Masks & Treatments Category

From Vitamin C serums to clay masks to pimple patches and beyond, there is no shortage of products that claim to be able to help your face stay youthful or help keep acne at bay. To better understand consumer preferences within the facial serums, masks and treatments category, we took a look at the category’s … Read more Amazon Insights: What’s Trending in the Facial Serums, Masks & Treatments Category

Amazon Insights: Top Trends In The Shelf Stable Tea Category

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Tea has long been a beverage enjoyed by many. From the ever-popular English Breakfast to the iconic matcha, it remains a popular beverage of choice. When it comes to buying shelf-stable tea, meaning teas sold in tea bags, powdered form and etc., it is interesting to see what is resonating with customers. To better understand … Read more Amazon Insights: Top Trends In The Shelf Stable Tea Category

Summer Fancy Food Show: 5 Trends We Saw At The Show

The Summer Fancy Foods Show finally made its comeback this year after a two-year long hiatus, with the previous in-person show happening in 2019. From June 12-14, over 1800 exhibitors took over the Javits Center in New York City to display a variety of goods representing every single subcategory you can think of in the … Read more Summer Fancy Food Show: 5 Trends We Saw At The Show

Amazon Insights: What’s Resonating With Consumers In The Wellness Bar Category?

When it comes to on-the-go snacking, Wellness Bars are a popular choice among consumers. From high-protein bars to low carb/keto bars to plant-based, consumers can pick the bars that fit their needs and diets. Though wellness bars can be bought in grocery and convenience stores, it is no secret that consumers turn to eCommerce platforms … Read more Amazon Insights: What’s Resonating With Consumers In The Wellness Bar Category?

Global Flavors Are Now Pantry Staples

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3 Reasons Shoppers Are Embracing Ingredients From Around the World Thanks to technology, the world is smaller—and smarter—than ever. An estimated 85% of Americans own a smartphone. That means most of us are a couple of finger taps away from finding answers to any questions we have. Watch a cooking video for any cuisine in … Read more Global Flavors Are Now Pantry Staples

What’s Happening in Body Care?

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A look at shopping behavior, innovation, and trends affecting Body Care Thanks to inflation concerns, ongoing supply chain issues, and pandemic-affected shopping habits, 2022 is proving to be an eventful year. That’s especially true of the body care category, which is experiencing noteworthy price changes, sales growth, and innovation.  During periods of inflation, natural products … Read more What’s Happening in Body Care?

How Retailers Can Respond to Inflation Concerns

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Help Customers Adapt to Shifting Prices As a retailer, you can’t ignore the reality that higher prices are having on your customers.  Prices are increasing across industries, and we’re already seeing proof in the VMS aisle. They are stressed—coming off two unusually stressful years—and reprioritizing their expenses. Outside of the store, inflation is an inescapable … Read more How Retailers Can Respond to Inflation Concerns

Snacking Remains Popular With Shoppers Online and In-Store

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Omnichannel Data Gives Insight Into the Snacks Category Shoppers are buying their favorite snacks in brick-and-mortar stores and online—thanks to technology, busy lives, and pandemic habits. Chips, cookies, snack bars, trail mix, candy, dips, rice cakes—you name it. Whether they’re working at home or at the office, heading to the gym, or watching a movie, … Read more Snacking Remains Popular With Shoppers Online and In-Store

Signs of Inflation Showing Up in Vitamins and Supplements

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The greatest price increases and decreases in top VMS categories Inflation is on everyone’s minds. The BLS announced that the Consumer Price Index rose 8.5% in March, setting a 40-year record. Brands feel it when they look at the cost of manufacturing. Retailers see it when they’re forced to increase the sticker price of items. … Read more Signs of Inflation Showing Up in Vitamins and Supplements

Global Pet Expo 2022 Recap: Humanization of Pets Reaches New Heights

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5 Trends We Saw on the Global Pet Expo Floor Global Pet Expo took over the Orange County Convention Center in Orlando, with vendors from all over the world giving us a glimpse into the future of the pet industry. In addition to saying hello to all the adorable cats and dogs who came by … Read more Global Pet Expo 2022 Recap: Humanization of Pets Reaches New Heights