SPINS

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5 Innovation Trends Retailers Will Be Chasing Tomorrow: What Grocery Buyers Learned at the NGA Executive Conference

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a bowl of noodles and chopsticks on top with chart and growth arrows to reflect innovation trends in retail

Grocery Innovation Trends are Driving Today’s Natural Shopper The greatest business challenge of the last 18 months hasn’t been simply that there was a disruption to our daily lives, but rather that there was continuous disruption. Everyone was having to make decisions about their business with the hope that there would be some consistency to … Read more 5 Innovation Trends Retailers Will Be Chasing Tomorrow: What Grocery Buyers Learned at the NGA Executive Conference

Why Product Attribute Data is the Best Kept Secret in Assortment Planning Tools for Retailers

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male grocery store assistant taking inventory for product assortment planning

Test New Products Strategically As a retailer, you’ve probably found yourself in a common but important debate: How do you provide customers with their everyday needs while also evolving so you stay relevant in today’s market? When you’re held accountable for your store’s present-day performance and building long-term growth, that’s a tricky balance to strike. Most stores—especially independent and regional grocers—have … Read more Why Product Attribute Data is the Best Kept Secret in Assortment Planning Tools for Retailers

Foundation for a Successful CPG Brand: Consumer Data, Competitive Intelligence, and the Right Tools to Scale

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woman shopping at grocery store

Brand Growth Begins By Understanding Customers Understanding your consumers and your competition is fundamental to a successful business. Your consumers inform every aspect of your business, from what products you offer and the retail stores you partner with to the way you market. Your competition is trying to earn your shopper’s dollars and retailers’ attention.   Knowing what information to gather—and then actually doing … Read more Foundation for a Successful CPG Brand: Consumer Data, Competitive Intelligence, and the Right Tools to Scale

Product Assortment Using Data: Why The Right Mix Sets Innovative Retailers Apart

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image of retail professionals planning their assortment

The Importance of Optimizing Your Product Assortment with Data Successful retailers rely on market trends to understand what the current landscape looks like and where it’s heading—even in the middle of a volatile year. In fact, the unpredictable nature of the last 12 months illustrated the importance of having a close eye on your shoppers’ behavior and optimizing … Read more Product Assortment Using Data: Why The Right Mix Sets Innovative Retailers Apart

How to Improve the Retail Experience for Wellness Shoppers: Start by Understanding Demands

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photo of breakfast for the wellness shopper

A Better Retail Experience is “What Consumers Want” Over the last 20 years, health and wellness products have evolved from a niche segment to staples you can find in retail outlets from convenience stores to big boxes to regional grocers. That shift wasn’t incidental or inevitable. It’s the result of shoppers who prioritized their health and diets by choosing natural and better-for-you products—and … Read more How to Improve the Retail Experience for Wellness Shoppers: Start by Understanding Demands

How to Enter New Markets and Improve Product Development With Store Level Data

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cover graphic for article about entering new markets and product development using store level data

Jim Koppenhaver is the Director of Enterprise Solutions and Product Manager for SPINS Store-Level Data. In our third installment of an ongoing Expert Lens series, we take a closer look at ways Store Level Data helps answer which geographies have the highest distribution and what patterns distinguish those geographies when entering new markets. Enter New … Read more How to Enter New Markets and Improve Product Development With Store Level Data

How to Use Product Velocity to Expand Retailers and Improve Store Footprint

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cover image for article explaining product velocity

Jim Koppenhaver is the Director of Enterprise Solutions and Product Manager for SPINS Store-Level Data. Pay Attention to Product Velocity Getting your products in stores is half the battle of reaching your audience but your work is far from done. Once distribution gets you in the door, pay attention to product velocity to understand how you’re performing with a retail … Read more How to Use Product Velocity to Expand Retailers and Improve Store Footprint