Assess In-Store Promotions: How to Measure Promotional Effectiveness

SLD Promotions Article Cover

Jim Koppenhaver is the Director of Enterprise Solutions and Product Manager for SPINS Store-Level Data. In our fifth installment of an ongoing Expert Lens series, we take a closer look at ways Store Level Data helps you measure promotional effectiveness so you can get the results you need on a store-by-store basis. Are Your In-Store Promotions … Read more Assess In-Store Promotions: How to Measure Promotional Effectiveness

How to Enter New Markets and Improve Product Development With Store Level Data

cover graphic for article about entering new markets and product development using store level data

Jim Koppenhaver is the Director of Enterprise Solutions and Product Manager for SPINS Store-Level Data. In our third installment of an ongoing Expert Lens series, we take a closer look at ways Store Level Data helps answer which geographies have the highest distribution and what patterns distinguish those geographies when entering new markets. Enter New … Read more How to Enter New Markets and Improve Product Development With Store Level Data

How to Use Product Velocity to Expand Retailers and Improve Store Footprint

cover image for article explaining product velocity

Jim Koppenhaver is the Director of Enterprise Solutions and Product Manager for SPINS Store-Level Data. Pay Attention to Product Velocity Getting your products in stores is half the battle of reaching your audience but your work is far from done. Once distribution gets you in the door, pay attention to product velocity to understand how you’re performing with a retail … Read more How to Use Product Velocity to Expand Retailers and Improve Store Footprint