Collaboration with Retailers: Answering the Right Questions About Performance and Promotions Leads to Better Buyer-Supplier Relationships

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Data Drives the Manufacturer and Retailer Relationship High-performing brands are always looking at data and reevaluating their next move. Having a pulse on what’s happening in stores lets them plan intelligently and find opportunities to claim more shelf space, market share, and ultimately build a long-term relationship with their retail partners. SPINS solution architect Kevin … Read more Collaboration with Retailers: Answering the Right Questions About Performance and Promotions Leads to Better Buyer-Supplier Relationships

Why Product Attribute Data is the Best Kept Secret in Assortment Planning Tools for Retailers

male grocery store assistant taking inventory for product assortment planning

Test New Products Strategically As a retailer, you’ve probably found yourself in a common but important debate: How do you provide customers with their everyday needs while also evolving so you stay relevant in today’s market? When you’re held accountable for your store’s present-day performance and building long-term growth, that’s a tricky balance to strike. Most stores—especially independent and regional grocers—have … Read more Why Product Attribute Data is the Best Kept Secret in Assortment Planning Tools for Retailers

Foundation for a Successful CPG Brand: Consumer Data, Competitive Intelligence, and the Right Tools to Scale

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Brand Growth Begins By Understanding Customers Understanding your consumers and your competition is fundamental to a successful business. Your consumers inform every aspect of your business, from what products you offer and the retail stores you partner with to the way you market. Your competition is trying to earn your shopper’s dollars and retailers’ attention.   Knowing what information to gather—and then actually doing … Read more Foundation for a Successful CPG Brand: Consumer Data, Competitive Intelligence, and the Right Tools to Scale

Product Assortment Using Data: Why The Right Mix Sets Innovative Retailers Apart

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The Importance of Optimizing Your Product Assortment with Data Successful retailers rely on market trends to understand what the current landscape looks like and where it’s heading—even in the middle of a volatile year. In fact, the unpredictable nature of the last 12 months illustrated the importance of having a close eye on your shoppers’ behavior and optimizing … Read more Product Assortment Using Data: Why The Right Mix Sets Innovative Retailers Apart

How to Improve the Retail Experience for Wellness Shoppers: Start by Understanding Demands

photo of breakfast for the wellness shopper

A Better Retail Experience is “What Consumers Want” Over the last 20 years, health and wellness products have evolved from a niche segment to staples you can find in retail outlets from convenience stores to big boxes to regional grocers. That shift wasn’t incidental or inevitable. It’s the result of shoppers who prioritized their health and diets by choosing natural and better-for-you products—and … Read more How to Improve the Retail Experience for Wellness Shoppers: Start by Understanding Demands

Assess In-Store Promotions: How to Measure Promotional Effectiveness

SLD Promotions Article Cover

Jim Koppenhaver is the Director of Enterprise Solutions and Product Manager for SPINS Store-Level Data. In our fifth installment of an ongoing Expert Lens series, we take a closer look at ways Store Level Data helps you assess in-store promotions so you can get the results you need on a store-by-store basis. Are Your In-Store … Read more Assess In-Store Promotions: How to Measure Promotional Effectiveness

How to Enter New Markets and Improve Product Development With Store Level Data

cover graphic for article about entering new markets and product development using store level data

Jim Koppenhaver is the Director of Enterprise Solutions and Product Manager for SPINS Store-Level Data. In our third installment of an ongoing Expert Lens series, we take a closer look at ways Store Level Data helps answer which geographies have the highest distribution and what patterns distinguish those geographies when entering new markets. Enter New … Read more How to Enter New Markets and Improve Product Development With Store Level Data

How to Use Product Velocity to Expand Retailers and Improve Store Footprint

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Jim Koppenhaver is the Director of Enterprise Solutions and Product Manager for SPINS Store-Level Data. Pay Attention to Product Velocity Getting your products in stores is half the battle of reaching your audience but your work is far from done. Once distribution gets you in the door, pay attention to product velocity to understand how you’re performing with a retail … Read more How to Use Product Velocity to Expand Retailers and Improve Store Footprint