The challenges that come with launching and growing a brand require a combination of instinct, expertise, and data. Every brand team must find the right balance for themselves. At Expo West 2023, SPINS brought together a panel of leading retailers and innovative brands to discuss their approach to data, decision-making, and success. During the conversation, … Read more 4 Tips to Help Brands Grow and Earn Loyalty
Leading a successful retail business requires a combination of skills and resources but finding that balance can be difficult. No one knows better than Liz Williams, president and CFO of Foxtrot, and Cullen Gilchrist, CEO and founder of Union Kitchen. Both leaders have helped their respective businesses grow, build a reputation for innovation, and earn … Read more Retailers’ Formula for Success: Use Data to Understand Shoppers
Partnership aims to uplift minority- and women-owned brands CHICAGO, IL (February 21, 2023) Innovation drives the food retail industry, and minority-owned brands are at the forefront of that innovation. Yet, these brands have historically not received the same attention and opportunities to get products on store shelves. Research consistently shows that the amount of minority- … Read more SPINS and Navigator Lighthouse Foundation Announce Partnership
Data Can Bring Your Brand’s Narrative to Life A sell story can transform a business. It can get you stocked in your first retailer, earn you more shelf space, help you break into a new market, or ease the transition from direct-to-consumer to retail. In that conversation with a retailer, you have a unique opportunity … Read more Get on Shelf: How Data Elevates a Sell Story
Partnership will provide educational opportunities for emerging small businesses in the Health and Wellness Industry CHICAGO, IL (July 20, 2022) – SPINS, a leading wellness-focused data company and advocate for the Natural Products Industry, has partnered with Naturally Network, a collaborative community advancing the Natural and Organic Products Industry, to empower emerging small business … Read more SPINS Partners with Naturally Network to Empower Emerging Natural Brands
Why Emerging Brands Use SPINS Data Although all brands want to grow and expand their footprint, emerging brands are in a unique position. Your products are in the market, which means you’ve conquered the daunting pre-launch phase of their business, but you don’t have a wealth of historical data to work with. SPINS has helped … Read more How to Use SPINS Data: 6 Ways Emerging Brands Use SPINS to Grow Faster
How do you break the mold and shake up a category? One way is to look at what the trends are showing you. As millennial and Gen Z consumers continue snack more than any other generation in history, leaning into the snacking culture was a cornerstone for My/Mo Mochi ice cream success. Listen to Russell … Read more My/Mo Mochi on Transforming a Legacy Business to Creators of the Modern Frozen Snack Category
In the market today, it’s important for brands to define what their better-for-you mission is to gain the attention of retailers and connect with consumers. As we see new trends emerge, such as plant-based, retailers want to offer the most differentiated products that fit consumer preferences, and small player brands want the opportunity to be … Read more SPINSights: Good Planet Foods on the Journey of an Emerging Brand