SPINS

ecommerce

Creating Health & Wellness Programs with Product Intelligence

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Key Takeaways for Health & Wellness Program Managers:  Product Intelligence helps Health & Wellness program managers (e.g., RDNs): Understand all products in a retailer’s catalog and evaluate by health benefits  Leverage custom-defined nutrition standards in program and diet development Create recommendations for shoppers based on their personal health goals  While Health & Wellness tends to … Read more Creating Health & Wellness Programs with Product Intelligence

Optimizing eCommerce with Product Intelligence

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Optimizing eCommerce featured image

Key Takeaways for eCommerce Managers:  Ensure all product data and images, including fresh and private label, are available.  Use attributes and badging to communicate product qualities.  Maximize product discoverability through granular, attribute-driven search and filtering to ensure no search goes unanswered. To create great experiences, retailers need to inform shoppers about how their products meet … Read more Optimizing eCommerce with Product Intelligence

Probiotics and Prebiotics Find a New Audience as Functional Ingredients

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yogurt parfait

Trends to watch in VMS (vitamin, mineral and supplements segment), beverages, and yogurt Probiotics and prebiotics are longtime staples of the health and wellness market, and they have gradually gained new audiences as gut health became a popular topic for mainstream shoppers. The result has been an interesting shift in what is driving growth for … Read more Probiotics and Prebiotics Find a New Audience as Functional Ingredients

Three Metrics to Track on Amazon for Amplifying Sales 

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It is no surprise that Amazon is now an integral part of many CPG businesses given the sheer amount of money that consumers spend on the website. The recent pandemic has fueled the growth of eCommerce sales, pushing it to newer heights. Amazon online retail sales have increased from $197.35 billion dollars in 2020 to … Read more Three Metrics to Track on Amazon for Amplifying Sales 

3 Ways to Implement an Effective Omni-Channel Retail Strategy

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Point of sale transaction

An Omni-Channel Approach to a Seamless Customer Experience An omni-channel retail strategy was once the innovative option to stay ahead of the competition. Today it’s table stakes if you just want to keep up with the competition. Now, after a year of lockdown and new habits, customers expect a shopping experience that reflects the digital … Read more 3 Ways to Implement an Effective Omni-Channel Retail Strategy

The Pandemic Accelerated Online Shopping: Why eCommerce Is Here to Stay in the Natural Industry

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photo displaying eCommerce as a way to purchase natural products

The shift from in-person to online shopping began years ago and quickly grew thanks to 2 significant events: the internet boom and the proliferation of smartphones. This year, the global pandemic had a similarly seismic effect on pretty much every aspect of our lives—especially the way shoppers, particularly natural shoppers, get their groceries. Similarly, the growing popularity of natural products … Read more The Pandemic Accelerated Online Shopping: Why eCommerce Is Here to Stay in the Natural Industry