Three Metrics to Track on Amazon for Amplifying Sales 

It is no surprise that Amazon is now an integral part of many CPG businesses given the sheer amount of money that consumers spend on the website. The recent pandemic has fueled the growth of eCommerce sales, pushing it to newer heights. Amazon online retail sales have increased from $197.35 billion dollars in 2020 to … Read more Three Metrics to Track on Amazon for Amplifying Sales 

CPG Product Innovation Begins in the Natural and Amazon Channels

a woman browsing the shelf to show shopper behavior and the innovation opportunity

3 Questions Omni-Intelligence Data Can Answer CPG product innovation is at the heart of a successful brand. Without it, your brand gets left behind as consumers seek out products that meet their current needs. Consumer tastes change, trends rise and fall, and other brands change the game. You want your brand to stay relevant. That … Read more CPG Product Innovation Begins in the Natural and Amazon Channels

Amy’s Kitchen: Becoming a Household Name Using Data

cover image for SPINS Community Perspectives Interview with Amy's Kitchen CEO

Amy’s Kitchen is on a mission to make it easy and enjoyable for everyone to eat well. SPINS sat down with the CEO of Amy’s, Xavier Unkovic, to better understand how the family-owned brand has grown to be a leader in the organic soup and frozen food world, competing with large CPGs. Watch to find … Read more Amy’s Kitchen: Becoming a Household Name Using Data