Who’s Really Buying Natural and Organic Products: Unlocking the Market with Consumer Segmentation from SPINS and IRI

Woman and child shopping at store

by Jill Failla Which shoppers make up the core natural and organic segments? SPINS’ and IRI’s NaturaLink™ consumer segmentations show it’s the True Believers and the Enlightened Environmentalists, who represent about 20% of the total population but contribute 38% of total natural and organic dollar sales. Focusing on these two groups is a high (and … Read moreWho’s Really Buying Natural and Organic Products: Unlocking the Market with Consumer Segmentation from SPINS and IRI