3 Questions Omni-Intelligence Data Can Answer CPG product innovation is at the heart of a successful brand. Without it, your brand gets left behind as consumers seek out products that meet their current needs. Consumer tastes change, trends rise and fall, and other brands change the game. You want your brand to stay relevant. That … Read more CPG Product Innovation Begins in the Natural and Amazon Channels
Emerging Trends Indie Retailers Should Know SPINS recently attended The NGA Show, a gathering of independent retailers, wholesalers, food retail industry executives, CPG manufacturers, and service providers. In addition to meeting with some of the best and most exciting minds in the industry, we had the privilege of hosting a breakfast where we discussed the … Read more NGA Show 2022 Recap: Which Wellness Trends Are Driving Innovation?
Amazon Must Be In Your Omnichannel View Every brand needs to stay competitive, and that means innovating and evolving with their customers’ needs. The only way to understand consumer needs is to pay attention to what they are spending their money on. That’s why you want the most comprehensive view of your shoppers’ habits—and that … Read more Why Brands Need Visibility Into Emerging Consumer Trends on Amazon
Who are Millennial Shoppers? Millennials get a lot of attention from the media and marketers, but so much of it mischaracterizes this generation as being young and frivolous with their time and money. Really we’re talking about an estimated 72 million Americans born between 1980 and 2000 who became the largest generation in American history … Read more What’s Driving Millennial Shoppers: 3 Millennial Trends Shaping the Health and Wellness Market
by Jill Failla Which shoppers make up the core natural and organic segments? SPINS’ and IRI’s NaturaLink™ consumer segmentations show it’s the True Believers and the Enlightened Environmentalists, who represent about 20% of the total population but contribute 38% of total natural and organic dollar sales. Focusing on these two groups is a high (and … Read more Who’s Really Buying Natural and Organic Products: Unlocking the Market with Consumer Segmentation from SPINS and IRI