consumer segmentation

by Jill Failla Which shoppers make up the core natural and organic segments? SPINS’ and IRI’s NaturaLink™ consumer segmentations show it’s the True Believers and the Enlightened Environmentalists, who represent about 20% of the total population but contribute 38% of total natural and organic dollar sales. Focusing on these two groups is a high (and … Read moreWho’s Really Buying Natural and Organic Products: Unlocking the Market with Consumer Segmentation from SPINS and IRI