SPINS

consumer insights

Leveraging Performance Data to Elevate Your Presence at Trade Shows

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two people reviewing performance data

In the highly competitive world of natural and organic food industry, trade shows provide a valuable platform for CPG (Consumer Packaged Goods) brands to showcase their products, forge meaningful connections, and stay ahead of the curve. However, simply having a presence at these events is not enough to make a lasting impact. To truly stand … Read more Leveraging Performance Data to Elevate Your Presence at Trade Shows

Rise of Natural Beauty: Macro Trends and Consumer Insights

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Natural beauty is one of the fastest-growing segments in the beauty industry, driven by consumers seeking wellness, sustainability, and purity. In this article, we explore the state of natural beauty, including trends, growth platforms, consumer insights, and what the future holds. Click Here to Download the Deck Consumer Education and Activation In today’s digital age, … Read more Rise of Natural Beauty: Macro Trends and Consumer Insights

What’s Next in Gluten-Free

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With the increasing demand for gluten-free products in the natural and specialty space, businesses need to stay updated on the latest trends and opportunities in this market. We are going to explore the state of the gluten-free market and highlight retail consumer insights, key trends, and growth opportunities for businesses to capitalize on. Moreover, we … Read more What’s Next in Gluten-Free

Consumer TrendWatch: Milk

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SPINS consumer trend-watch - Milk

Household panel data shows that some core organic milk consumers have turned away from organic milk purchases over the last three years. With NaturaLink Consumer Segmentation, SPINS’ Consumer Insights Solution program explores buyer behavior around milk and other categories that may be winning those dollars. Leverage SPINS’ insights to better understand the shifting factors that … Read more Consumer TrendWatch: Milk

Who’s Really Buying Natural and Organic Products: Unlocking the Market with Consumer Segmentation from SPINS and IRI

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Woman and child shopping at store

by Jill Failla Which shoppers make up the core natural and organic segments? SPINS’ and IRI’s NaturaLink™ consumer segmentations show it’s the True Believers and the Enlightened Environmentalists, who represent about 20% of the total population but contribute 38% of total natural and organic dollar sales. Focusing on these two groups is a high (and … Read more Who’s Really Buying Natural and Organic Products: Unlocking the Market with Consumer Segmentation from SPINS and IRI