Learn from SPINS’ Principal of Consumer Insights, Patrick Knight how you can best leverage consumer data to inform your growth strategy through real-world application examples illustrating SPINS’ unique health & wellness lens. Access a recording of our webinar here.
Household panel data shows that some core organic milk consumers have turned away from organic milk purchases over the last three years. With NaturaLink Consumer Segmentation, SPINS’ Consumer Insights Solution program explores buyer behavior around milk and other categories that may be winning those dollars. Leverage SPINS’ insights to better understand the shifting factors that … Read moreConsumer TrendWatch: Milk
by Jill Failla Which shoppers make up the core natural and organic segments? SPINS’ and IRI’s NaturaLink™ consumer segmentations show it’s the True Believers and the Enlightened Environmentalists, who represent about 20% of the total population but contribute 38% of total natural and organic dollar sales. Focusing on these two groups is a high (and … Read moreWho’s Really Buying Natural and Organic Products: Unlocking the Market with Consumer Segmentation from SPINS and IRI