SPINS

consumer data

Foundation for a Successful CPG Brand: Consumer Data, Competitive Intelligence, and the Right Tools to Scale

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woman shopping at grocery store

Brand Growth Begins By Understanding Customers Understanding your consumers and your competition is fundamental to a successful business. Your consumers inform every aspect of your business, from what products you offer and the retail stores you partner with to the way you market. Your competition is trying to earn your shopper’s dollars and retailers’ attention.   Knowing what information to gather—and then actually doing … Read more Foundation for a Successful CPG Brand: Consumer Data, Competitive Intelligence, and the Right Tools to Scale

Consumer TrendWatch: Milk

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SPINS consumer trend-watch - Milk

Household panel data shows that some core organic milk consumers have turned away from organic milk purchases over the last three years. With NaturaLink Consumer Segmentation, SPINS’ Consumer Insights Solution program explores buyer behavior around milk and other categories that may be winning those dollars. Leverage SPINS’ insights to better understand the shifting factors that … Read more Consumer TrendWatch: Milk