The Rise of Values-Oriented Consumers: How Functional Ingredients are Shaping the Snacks Category

Athletic woman eating a protein bar

Key Takeaways: Consumers are becoming more health and values-oriented, and are willing to pay a premium for products that align with their values.  Functional ingredients, which provide a specific health or nutritional benefit, are increasingly popular among consumers.  Snacking is one category that has seen a lot of innovation in the functional ingredients space.  Values-oriented … Read more The Rise of Values-Oriented Consumers: How Functional Ingredients are Shaping the Snacks Category