Data Can Bring Your Brand’s Narrative to Life A sell story can transform a business. It can get you stocked in your first retailer, earn you more shelf space, help you break into a new market, or ease the transition from direct-to-consumer to retail. In that conversation with a retailer, you have a unique opportunity … Read more Get on Shelf: How Data Elevates a Sell Story
Control inflation by managing trade spend Inflation is an inescapable topic for everyone from the corner office to customers walking store aisles. No one knows how high prices will go and for how long they will remain, but we do know that they are already affecting shoppers and, consequently, your bottom line. A recent Washington … Read more Three Ways Brand Manufacturers Can Respond to Inflation
Use Omnichannel Data to Strengthen Your Sell Story SPINS has longstanding relationships with brands and retailers, and over the years two goals have remained constant: Brands want to know how they can get their products on store shelves Retailers want brand teams to know the ins and outs of their data at pitch meetings As … Read more Building a Successful Retail Pitch: 4 Essential Data Points to Include When Pitching to Retailers
Make Your Products Stand Out with Retailers Using SPINS Product Hub The top highlight at Expo East was getting an up-close view of the latest innovative products that brands showcased and are poised to please natural shoppers. New items and updates to existing products gave us brand visibility into how manufacturers are adapting to emerging … Read more Product Intelligence Data Capture: How to Go Beyond the Label to Boost Brand Visibility
As SPINS’ Marketing Data Analyst and Trade Show Insider, Scott covers the latest trends and insights within the Health and Wellness Industry. After going virtual in 2020, Expo East returned to an in-person experience in Philadelphia this year. Even though we were all wearing masks and practicing safety precautions, it felt like old times. Brands … Read more Expo East 2021 Recap: 6 Trends at Natural Products Expo and the Brands Behind Them
With cities across the country lifting their lockdown restrictions and vaccines becoming more readily available, summer BBQs are sure to make up for lost time. As you begin to plan out your summer celebrations with friends and loved ones, you’ll be happy to know that all the meals, snacks, and drinks you’ll be consuming don’t … Read more What Natural Shoppers Are Buying for the BBQ: 3 Data-Backed Shopper Trends for Grilling Season
Brand Growth Begins By Understanding Customers Understanding your consumers and your competition is fundamental to a successful business. Your consumers inform every aspect of your business, from what products you offer and the retail stores you partner with to the way you market. Your competition is trying to earn your shopper’s dollars and retailers’ attention. Knowing what information to gather—and then actually doing … Read more Foundation for a Successful CPG Brand: Consumer Data, Competitive Intelligence, and the Right Tools to Scale
It’s National Drink Wine Day! What better way to celebrate than with these 4 better-for-you wines? From 0 sugar to organic ingredients, these companies know how to give you superb taste and minimal guilt. 1. Avaline Photo courtesy of @avaline, Instagram Using organic grapes free of any sugars, colors, and concentrates, Avaline promises to … Read more Four Companies to Help You Celebrate National Drink Wine Day
Check out these 7 better-for-you chocolates that you can share with that special someone (or don’t share at all and just treat yourself) this Valentine’s Day. Everyone deserves a little chocolate indulgence occasionally, and with these healthier options, you’ve got nothing to lose! 1. TruFru Photo courtesy of @tru.fru, Instagram 90 calories of 100% fresh fruit and chocolate! Indulge and enjoy every chocolatey bite, as TruFru is … Read more 7 Clean Chocolatey Treats to Celebrate with Loved Ones
For all you cheese lovers out there, these brands are great to pair with a glass of wine, for making your very own cheese board, or just as a quick snack for lunch. It’s hard to resist indulging on some delicious cheese, especially to celebrate #NationalCheeseLoversDay! 1. Fromager D’Affinois Photo courtesy of fromagerdaffinois.com Fromager D’Affinois invites you to explore all its creamy cheeses, from flavored … Read more 4 Cheese Brands to Add to Your Next Snack Spread