Infographic: Emerging Trends -Week Ending 5/17

Inside this week’s edition: SHOPPERS UNDER PRESSURE Consumers are experiencing perceived and real pricing pressures in today’s environment. Other key trends: Private Label Value Size Product Positioning Pricing Trends Related Content Infographic: COVID Weekly Trends -Week Ending 5/3 May 19, 2020 Infographic: COVID Weekly Trends -Week Ending 4/26 May 11, 2020 Keep Moving: Trade Promotions … Read moreInfographic: Emerging Trends -Week Ending 5/17

Five Local Chicago Brands To Try This Week: 6/1/20

Are you going crazy eating the same thing over and over again? Consider supporting these local brands to spice up your kitchen (which is your whole life now, be honest). These versatile and innovative companies will make you fall in love with breakfast, dessert, and everything in between all over again! 1. Phyter Foods Photo … Read moreFive Local Chicago Brands To Try This Week: 6/1/20

Five Brands Worth Taking Your Mask Off For This Week: 5/25/20

While Memorial Day BBQs may look a little different this year, we can all still find joy in good food. This year, shop local and support these 5 hometown brands when planning your cookout (or cook-in)! 1. Garlic Expressions Photo courtesy of www.garlic-expressions.co WHY: Start your Memorial Day feast with a salad tossed in Garlic … Read moreFive Brands Worth Taking Your Mask Off For This Week: 5/25/20

Five Brands Worth Taking Your Mask Off For This Week: 5/18/20

Over the past couple months, we have all heard again and again: SHOP LOCAL. EAT LOCAL. SUPPORT LOCAL BUSINESSES. Well, here are 5 Naturally Chicago members that could use your support! If you haven’t tried them already, what are you waiting for? 1. Heywell WHY: Wellness made simple. Made with vitamins, adaptogens, herbs, and super … Read moreFive Brands Worth Taking Your Mask Off For This Week: 5/18/20

Let Data Harmonization Be Your Single Source of Truth

“Data is the new oil” might be a controversial assertion, but there’s truth at its core: Leading tech companies value data more than almost anything else because it contains their best path for success. The more data they have—or that your brand has—the more they can build an effective business strategy. When you have a … Read moreLet Data Harmonization Be Your Single Source of Truth

Five Brands Worth Taking Your Mask Off For This Week: 5/11/20

Over the past couple months, we have all heard again and again: SHOP LOCAL. EAT LOCAL. SUPPORT LOCAL BUSINESSES. Well, here are 5 Naturally Chicago members that could use your support! If you haven’t tried them already, what are you waiting for? 1. Hoppy Planet Foods WHY: For anyone who doesn’t want to give up … Read moreFive Brands Worth Taking Your Mask Off For This Week: 5/11/20

Keep Moving: Trade Promotions Must Go On

Trade promotion solutions for 2020 and beyond

With many retailers canceling promotions during the initial months of COVID, it may be tempting to forget about your promotions and your trade budget altogether.  As part of our Keep Moving insights series, we’re offering a perspective on best practices in managing and optimizing your trade promotions today, tomorrow and in 2021. Rather than ignoring … Read moreKeep Moving: Trade Promotions Must Go On

How SPINS Helped a Condiments Company Build On Their Grassroots Fanbase and Add New Flavors

Grassroots fanbase study

A family owned condiments brand that takes pride in being built on grandma’s recipe and high-quality ingredients was looking to further monetize their offerings. They had a strong consumer following based on their grassroots marketing efforts and a quality product, which includes Non-GMO and gluten free attributes. They also had early distribution in two retailers. … Read moreHow SPINS Helped a Condiments Company Build On Their Grassroots Fanbase and Add New Flavors