Product Intelligence Data Capture: How to Go Beyond the Label to Boost Brand Visibility

a woman picking up a product from the shelf which reflects a retailer boosting brand visibilty

Make Your Products Stand Out with Retailers Using SPINS Product Hub The top highlight at Expo East was getting an up-close view of the latest innovative products that brands showcased and are poised to please natural shoppers. New items and updates to existing products gave us brand visibility into how manufacturers are adapting to emerging … Read more Product Intelligence Data Capture: How to Go Beyond the Label to Boost Brand Visibility

Expo East 2021 Recap: 6 Trends at Natural Products Expo and the Brands Behind Them

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As SPINS’ Marketing Data Analyst and Trade Show Insider, Scott covers the latest trends and insights within the Health and Wellness Industry.  After going virtual in 2020, Expo East returned to an in-person experience in Philadelphia this year. Even though we were all wearing masks and practicing safety precautions, it felt like old times. Brands … Read more Expo East 2021 Recap: 6 Trends at Natural Products Expo and the Brands Behind Them

What Natural Shoppers Are Buying for the BBQ: 3 Data-Backed Shopper Trends for Grilling Season

image of a memorial day bbq spread with better-for-you options

With cities across the country lifting their lockdown restrictions and vaccines becoming more readily available, summer BBQs are sure to make up for lost time. As you begin to plan out your summer celebrations with friends and loved ones, you’ll be happy to know that all the meals, snacks, and drinks you’ll be consuming don’t … Read more What Natural Shoppers Are Buying for the BBQ: 3 Data-Backed Shopper Trends for Grilling Season

Foundation for a Successful CPG Brand: Consumer Data, Competitive Intelligence, and the Right Tools to Scale

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Brand Growth Begins By Understanding Customers Understanding your consumers and your competition is fundamental to a successful business. Your consumers inform every aspect of your business, from what products you offer and the retail stores you partner with to the way you market. Your competition is trying to earn your shopper’s dollars and retailers’ attention.   Knowing what information to gather—and then actually doing … Read more Foundation for a Successful CPG Brand: Consumer Data, Competitive Intelligence, and the Right Tools to Scale

Four Companies to Help You Celebrate National Drink Wine Day

Better for you wines for National drink Wine day

It’s National Drink Wine Day! What better way to celebrate than with these 4 better-for-you wines? From 0 sugar to organic ingredients, these companies know how to give you superb taste and minimal guilt. 1. Avaline Photo courtesy of @avaline, Instagram   Using organic grapes free of any sugars, colors, and concentrates, Avaline promises to … Read more Four Companies to Help You Celebrate National Drink Wine Day

7 Clean Chocolatey Treats to Celebrate with Loved Ones

Check out these 7 better-for-you chocolates that you can share with that special someone (or don’t share at all and just treat yourself) this Valentine’s Day. Everyone deserves a little chocolate indulgence occasionally, and with these healthier options, you’ve got nothing to lose!   1. TruFru Photo courtesy of @tru.fru, Instagram   90 calories of 100% fresh fruit and chocolate! Indulge and enjoy every chocolatey bite, as TruFru is … Read more 7 Clean Chocolatey Treats to Celebrate with Loved Ones

4 Cheese Brands to Add to Your Next Snack Spread

For all you cheese lovers out there, these brands are great to pair with a glass of wine, for making your very own cheese board, or just as a quick snack for lunch. It’s hard to resist indulging on some delicious cheese, especially to celebrate #NationalCheeseLoversDay!  1. Fromager D’Affinois Photo courtesy of fromagerdaffinois.com Fromager D’Affinois invites you to explore all its creamy cheeses, from flavored … Read more 4 Cheese Brands to Add to Your Next Snack Spread

Seven Seasonal Items to Get for This Holiday Season

photo of holiday cocktails

These brands are on a mission to spread holiday cheer with their festive flavors! Check out some of the hottest seasonal items to hit shelves this season, from hard seltzers, to snacks, and supplements—and enjoy them before they’re gone. 1. Nude Beverages Photo courtesy of @nudebeverages, Instagram   Nude Beverages are getting in the spirit … Read more Seven Seasonal Items to Get for This Holiday Season

How to Use SPINS Data: 6 Ways Emerging Brands Use SPINS to Grow Faster

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Why Emerging Brands Use SPINS Data  Although all brands want to grow and expand their footprint, emerging brands are in a unique position. Your products are in the market, which means you’ve conquered the daunting pre-launch phase of their business, but you don’t have a wealth of historical data to work with. SPINS has helped … Read more How to Use SPINS Data: 6 Ways Emerging Brands Use SPINS to Grow Faster

The Pandemic Accelerated Online Shopping: Why eCommerce Is Here to Stay in the Natural Industry

photo displaying eCommerce as a way to purchase natural products

The shift from in-person to online shopping began years ago and quickly grew thanks to 2 significant events: the internet boom and the proliferation of smartphones. This year, the global pandemic had a similarly seismic effect on pretty much every aspect of our lives—especially the way shoppers, particularly natural shoppers, get their groceries. Similarly, the growing popularity of natural products … Read more The Pandemic Accelerated Online Shopping: Why eCommerce Is Here to Stay in the Natural Industry